Print Production
Pantone's Colorful Approach to Creative Partnerships
Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.
Pantone’s Colorful Approach to Creative Partnerships
Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.
Procter & Gamble Company: Production Insurance Program
Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.
Procter & Gamble Company: Production Insurance Program
Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.
Out-of-Home Print Production Specifications
This OAAA guide outlines the requirements for out-of-home artwork production.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Cost Savings through Marketing Automation
Representatives from Creative Print Technologies and Colgate-Palmolive discussed how automation technology can reduce both costs and time-to-market for print production.
Photographer Usage Fees
This panel discussion reviews best practices and negotiation tips for setting photographers' usage fees.
