Leadership, Innovation, & Excellence
Scott Davis, senior partner, Prophet, discusses the mind-set senior marketers must embrace if they expect to advance from being order takers or sales supporters to enterprise-wide, visionary leaders.
ANA and Prophet partnered on a survey to understand the behaviors and attitudes that characterize marketers who have shifted from a tactical to a visionary role. The survey identified several key shifts in the marketing industry. Read this research report for our findings.
A panel of financial executives from Ernst & Young, OfficeMax, Diageo North America, Citi, and Johnson & Johnson discussed how marketing can learn to work more effectively with finance.
Representatives from P&G and Millward Brown discussed the results of a recent survey conducted by P&G and Millward Brown that analyzed the top 25 best brands in the world and their defining characteristics.
Representatives from Hershey and Arnold had a candid discussion on the client/agency relationship, sharing insights into how their relationship has changed to adapt to business needs, as well as the processes put in place to ensure a mutually beneficial working environment.
In this seminar, Gillette's creation of an online knowledge management center was discussed. Policies and procedures, lessons learned, and suggestions on possible approaches to building a knowledge management portal for the marketing function were covered.
This article reveals the thoughts of McDonald's CMO Neil Golden on leading the company's broad marketing organization into the future.
This article outlines some of the implications supporting the idea that the marketing function compares unfavorably with other functions inside corporations.
This white paper presents the results of an ANA/Guideline survey designed to answer key questions related to marketing organization including, how has the organizational structure of the marketing function been changing in the past several years? is the marketing function becoming more centralized or more decentralized? and is it becoming more or less integrated?
In this article, ANA President and CEO Bob Liodice discusses the long and winding road that Chief Marketing Officers(CMOs) must navigate in order to help an businesses achieve successful marketing.
Jim Garrity, Chief Marketing Officer at Wachovia, provides four survival tips for CMOs.
The Association of National Advertisers and Booz Allen Hamilton have identified six distinct marketing organization models defined by scope of responsibility, decision rights, capabilities, organizational linkages, and performance metrics.
This presentation explores Process Excellence as a systematic method to measure, analyze and improve business processes, to identify critical areas that can cause breakthrough results in performance metrics, organizational speed and the cost of doing business. Lean Thinking, Six Sigma, and Design Excellence are reviewed.
By 2017 Chief Marketing Officers will spend more on technology than Chief Information Officers — creating a critical new audience for IBM. With CMOs adapting to data-based approaches, we positioned IBM as their essential partner, defining its differentiated POV on marketing.