This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers' overall marketing strategies for their brands.
Industry expert J. Francisco Escobar, president and founder of JFE International Consultants, Inc., takes a look at how marketers and marketing procurement can work more effectively with their agency partners during an economic downturn. Quotes from ANA members and 3rd-party consultants, best practices, and statistics are shared throughout this ANA Insight Brief.
Industry experts discussed a range of issues regarding finance and procurement including cost containment strategies, agency incentive compensation, and behavioral targeting.
J. Francisco Escobar, Founder, JFE International Consultants, led a panel discussion focused on the role and future of the procurement or strategic sourcing function.
A list of ten steps to a more effective alignment between marketing and marketing procurement.
This presentation provides an overview of Amgen and their strategic sourcing and procurement.
This presentation explores how the marketing and procurement departments at Nationwide Insurance have teamed to drive economic efficiencies, better supplier relationships, and a strategic, collaborative partnership.
This article provides insights on how to effectively manage the procurement process.
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
This book details the best and worst practices for procurement.
The author helps bridge the gap between clients and agencies over procurement.