Digital Production

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Ad Agencies Should Produce In-House Video to Promote Branded Content

2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

Research Report: 2013 ANA Q4 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).

PowerPresentation: 2013 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.

TV/Digital Post-Production & Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed many of the newly formed advertising entities and how they could affect the marketing landscape in 2014 and beyond.

USPS Shares Best Practices to Drive Direct Mail ROI

Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

USPS Shares Best Practices to Drive Direct Mail ROI

In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

Hyatt Video Crowdsourcing Case Study

Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.

Big Savings from State Commercial Production Incentives

Mike Rose, chairman and CEO of Ease Entertainment Services, moderated a panel discussion between production consultants and representatives from the state film commissions of Connecticut, Illinois, and Louisiana.

Logitech Agency Relations Case Study

Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.

Logitech Agency Relations Case Study

Ricardo Quintero, senior global brand manager at Logitech, and Jason Reigel, senior marketing procurement manager at Logitech, discussed how Logitech produces creative videos in a structured environment, and shared a webcam campaign case study.

10 Steps to Ad Production Efficiencies

Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.

10 Steps to Ad Production Efficiencies

Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.

10 Steps to Ad Production Efficiencies

Jillian Gibbs, founder and CEO of Advertising Production Resources (APR), revealed industry trends for 2013, highlighted insights on key cost drivers and optimizers, and provided a top 10 list for boosting efficiencies.

The Five Most Startling Marketing Discoveries from 2012

This webinar from MarketingExperiments profiles the top five discoveries to come out of its marketing research labs in 2012, including the keys to achieving higher conversion and maximum lift.

Adobe: How to Turn Big Data into Your Biggest Asset

Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.

Adobe: How to Turn Big Data into Your Biggest Asset

Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.

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