Production management
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
What's New In Print Production?
We’ve all heard the rumor that print is dead, but according to Neil O’Callaghan, executive VP operations & technology, and Ed Saturn, VP, account services, Hudson Yards, there’s never been a more exciting time for the medium. In this session, O’Callaghan and Saturn discuss decoupling production from creative, magazine advertising workflows, and show off new technological developments in the world of print media.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Intel's Open Source Agency Model
Kate Short, marketing strategic sourcing manager, Intel Corporation, and Peter Kuhn, managing director, Tag: USA, discussed the production decoupling model Intel implemented through working with Tag.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
How to Make the Most Out of Your Ad Production Dollars
Jillian Gibbs, CEO & Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
A 360° Look at the Best Practices for Choosing and Getting the Most from a Director
Jonathan Shipman, head of broadcast production North America, McCann Ericson, Skip D’Amico, brand executive producer, APR, and Brett Froomer, director, @RadicalMedia, discussed the best ways for marketers to work with directors on commercials.
If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More
John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
Adstream Is Making the World a Smaller Place
Michael Palmer, Andy Hopkinson, and Andy Jones from Adstream shared how their company has built a global digital network for managing and delivering advertising and shared case studies from high-profile brands.
