Digital Production
How Managing Big Data Can Equal Big Profits
Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.
Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions
Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand
Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.
Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings
Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.
Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings
Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
National CineMedia: 3D Advertising
Cliff Marks, president, sales and marketing, National CineMedia, and Ken Venturi, chief creative officer, EVP, National CineMedia, shared insights about producing 3D advertising from both a creative and production standpoint.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Ad Production Key Cost Drivers: Emphasis on Production Incentives
Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
PostAds and P&G: Digital Asset Management
Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.
PostAds and P&G: Digital Asset Management
Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.
CGI: From Print to TV to Digital
Rob Bender, chief technology officer, MCT and Mike Banka, chief executive, account management, MCT discussed new technologies, applications, and cost savings in using CGI (computer generated imaging) over traditional photography.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
Best Practices in Integrated Production
Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.
