Digital Production

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Gilt Groupe: Using Big Data to Reinvent Shopping

Tamara Gruzbarg, senior director of customer analytics at Gilt Groupe, discussed how the company uses big data to give customers exactly what they are looking for.

Gilt Groupe: Using Big Data to Reinvent Shopping

Tamara Gruzbarg, senior director of customer analytics at Gilt Groupe, discussed how the company uses big data to give customers exactly what they are looking for.

PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey

This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.

Onsite Insight: Pantone's Ron Potesky on the Secret to Creativity

In the video below, Ron Potesky, senior vice president and general manager at Pantone, explains why making mistakes and taking risks is the key to building a creative culture. Potesky was among the featured speakers at the 2012 ANA Creativity Conference, presented by Ogilvy.

Pantone's Colorful Approach to Creative Partnerships

Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.

Pantone’s Colorful Approach to Creative Partnerships

Ron Potesky, senior vice president and general manager, Pantone, discussed the evolution of Pantone (a small commercial printing company) from a color management tool into a stand-alone global brand.

AICE Recommended Practices: Digital Production

Burke Moody, executive director, AICE, and Jeff Drury, chairman, AICE Technical Committee, discussed results of a survey on digital production and presented AICE’s recommended practices for digital production.

AICE Recommended Practices: Digital Production

Burke Moody, executive director, AICE, and Jeff Drury, chairman, AICE Technical Committee, discussed results of a survey on digital production and presented AICE’s recommended practices for digital production.

Procter & Gamble Company: Production Insurance Program

Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.

Procter & Gamble Company: Production Insurance Program

Renato Ibarra, advertising production manager, Procter & Gamble Company, discussed the brand’s Production Insurance Program, which covers TV and print production.

Data Panel: Who Owns What and Where Does Privacy Fit In?

A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.

Data Panel: Who Owns What and Where Does Privacy Fit In?

A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.

How Managing Big Data Can Equal Big Profits

Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.

How Managing Big Data Can Equal Big Profits

Scott Howe, CEO and president, Acxiom Corporation, discussed how companies are managing “big data” and using it to increase profits.

Charles Schwab: Content Marketing as a New Way to Win Consumers and Influence Their Decisions

Helen Loh, vice president of digital and content marketing at Charles Schwab, discussed the importance of content marketing and shared key insights on team organization, key capabilities needed and what content is most engaging and most shared.

B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand

Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.

B-Reel: Pushing the Boundaries of How Customers Interact With Your Brand

Max Ahlborn, executive producer, B-Reel, discussed how B-Reel works with their clients to push the boundaries of technology to create lasting brand impressions.

Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings

Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.

Diageo: Centralizing TV Traffic for Efficiencies and Cost Savings

Peter Kuhn, managing director, Tag Worldwide, Sandie Colon, senior director marketing finance, Post Ads Group, and Rubina Malbari, director, demand media procurement, Diageo, discussed how Diageo, Tag, and Post Ads Group worked together to identify efficiencies and cost savings in TV centralization.

Research Report: Q1 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.

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