Digital Production

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National CineMedia: 3D Advertising

Cliff Marks, president, sales and marketing, National CineMedia, and Ken Venturi, chief creative officer, EVP, National CineMedia, shared insights about producing 3D advertising from both a creative and production standpoint.

Ad Production Key Cost Drivers: Emphasis on Production Incentives

Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.

Ad Production Key Cost Drivers: Emphasis on Production Incentives

Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.

Ad Production Key Cost Drivers: Emphasis on Production Incentives

Jillian Gibbs, CEO and founder, APR, and Gaytana Carrino, tax incentive subject matter expert, APR, discussed the key drivers to production costs and highlighted ways brand can better manage your production costs with production incentives.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

Best Practices In Social Media Production

Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.

PostAds and P&G: Digital Asset Management

Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.

PostAds and P&G: Digital Asset Management

Renato Ibarra, advertising production manager, Procter & Gamble, and John Lipuma, CEO, PostAds Group, provided an industry overview of digital asset management solutions, decision criteria, and challenges.

CGI: From Print to TV to Digital

Rob Bender, chief technology officer, MCT and Mike Banka, chief executive, account management, MCT discussed new technologies, applications, and cost savings in using CGI (computer generated imaging) over traditional photography.

Research Report: Q2 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.

Best Practices in Integrated Production

Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.

Best Practices in Integrated Production

Kimberlee Mulherin, digital SME, Advertising Production Resources, discussed current marketing production trends, including the integration of TV, video, print, and digital.

Trends in Digital Production

Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.

Trends in Digital Production

Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.

PowerPresentation: Q2 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).

If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More

John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.

Adstream Is Making the World a Smaller Place

Michael Palmer, Andy Hopkinson, and Andy Jones from Adstream shared how their company has built a global digital network for managing and delivering advertising and shared case studies from high-profile brands.

Microsoft's Digital Production Guidelines-Improve Quality for Less Money

Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.

Maximizing ROI for Digital Images

Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.

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