Digital Production
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
Trends in Digital Production
Nicole Muniz, producer, B-Reel, and David Estis, creative director, B-Reel, discussed recent projects B-Reel has completed in the areas of social media, gaming, and online video.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
If You Open the Black Box of Commercial Post-Production You Will Find Time Savings, Cost Savings, and More
John Lipuma, co-founder and CEO, PostAds Group, and Chris Furse, director, advertising, Burger King Corporation, discussed Burger King's initiatives to move towards production management consolidation.
Adstream Is Making the World a Smaller Place
Michael Palmer, Andy Hopkinson, and Andy Jones from Adstream shared how their company has built a global digital network for managing and delivering advertising and shared case studies from high-profile brands.
Microsoft's Digital Production Guidelines-Improve Quality for Less Money
Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.
Maximizing ROI for Digital Images
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
Production in the Digital Era
Leading production consultants discussed the challenges of and best practices for TV and video production in the digital era, including digital vs. film, integrated campaigns, the role of agencies, and agency producers.
Production Decoupling: An Emerging Industry Trend
Representatives from the Incorporated Society of British Advertisers and World Federation of Advertisers, along with two client-side marketers and an advertising consultant, share their experiences with production decoupling and discuss implications for the U.S.
Centralized Production — The Future?
During this presentation, Peter Kuhn, Managing Drector, Tag U.S.A provides listeners with an overview of advertising's value, while focusing on activities that fall within production.
Advertising Production Managers/Consultants — In the Brave New World of Automation, Outsourcing, and Media Fragmentation
In this presentation Mark Huffman of Procter & Gamble discussed the future of advertising production manager/consultants in new areas beyond TV.
Medco Health Solutions: Implementing Enterprise Marketing Management
In this case study, Medco Health Solutions, Inc. shares how they successfully implemented enterprise marketing management (EMM).
