Radio
Lloyd’s Barbeque Company
Lloyd’s Barbeque Company used traditional and non-traditional out-of-home advertising, in partnership with radio, to raise consumer awareness of its products in the Minneapolis area.
Toyota Case Study: Media Verification Audit
Ron Jensen, national manager, Financial Synergies, Toyota Motor Sales, discussed a media verification audit to assess agency process and operations efficiency that was initiated by Toyota’s senior management and implemented by procurement.
Toyota Case Study: Media Verification Audit
Ron Jensen, national manager, Financial Synergies, Toyota Motor Sales, discussed a media verification audit to assess agency process and operations efficiency that was initiated by Toyota’s senior management and implemented by procurement.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization’s multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
Make a Lasting Impression
This article provides six ways to ensure that a sponsorship makes a lasting impression.
