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  • Each Sector's Share of Programmatic Podcast Advertising, by the Numbers

    Money Slides   March 8, 2024  

    An increasing amount of advertising on podcasts is being conducted by programmatic means; advertising solutions-provider Guideline breaks down each industry’s share of this programmatic investment in podcasting.

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  • Disruptive and Effective Marketing Strategies in Audio

    Event Recaps   March 7, 2024  

    Audacy’s Jack Hager and Kroger’s Karrie Pukstas discussed how brands are leveraging innovative audio marketing strategies to drive success. The pair reviewed best practices for creating audio campaigns, highlighting case studies from three popular brands.

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  • The Size, Demographics, and Listening Habits of the U.S. Podcast Audience

    Money Slides   March 6, 2024  

    Stephen Calabria, director of podcasting at Mount Sinai, draws on data from Edison Research to elucidate the percentage of the U.S. population that listens to podcasts, the frequency with which they tune in, and their demographics.

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  • Podcast Production: Mount Sinai’s Approach

    Event Recaps   February 27, 2024  

    At a February 2024 meeting of the ANA’s Production Management Committee, Mount Sinai shared how it approaches and benefits from producing podcasts.

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  • What Is a Podcast?

    Knowledge Partners   February 5, 2024  

    In this video, Libsyn Podcast Hall of Famer Elsie Escobar helps us define a podcast, explaining how it differs from other media.

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  • Podcast Titles and Cover Art Best Practices

    Knowledge Partners   February 3, 2024  

    You’d be surprised at how vital your podcast tile and cover art are to helping potential listeners find and download your podcast. In this video, Libsyn pro podcaster Brian Cottington shares best practices along with design advice from professional graphic designer and podcaster Prescott Perez-Fox.

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  • Podcasting Platforms and Media Host Basics

    Knowledge Partners   February 2, 2024  

    Why do you need a podcast platform (media host)? What do they do? Libsyn Podcast Hall of Famer Elsie Escobar explains all the basics of a podcasting platform.

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  • Podcasting Gear — Basic and Pro

    Knowledge Partners   February 1, 2024  

    What is essential podcasting equipment? Dave Jackson, Libsyn’s Head of Podcast Education, explains what you need to start a podcast, exploring everything from cost-effective gear to more advanced, high-quality recording tools.

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  • New Study: AM/FM Radio Advertising Generates Significant Sales and Profit Growth Reports Peter Field, Godfather of Marketing Effectiveness

    Knowledge Partners   February 1, 2024  

    Peter Field, a renowned thought leader for marketing effectiveness, shared IPA databank data between 2000-2022 demonstrating radios potential in boosting market share, profit, ROI, and the ability of brands to have pricing power.

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  • Podcast Recording Setup for USB and XLR Mics

    Knowledge Partners   January 30, 2024  

    Libsyn pro podcaster Brian Cottington shows, step by step, how to set up your podcasting gear — what goes where — as well as the correct software settings you’ll need to record your first episode.

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  • Podcast Audio Editing

    Knowledge Partners   January 29, 2024  

    In this lesson, you'll learn to improve your podcast audio by editing it in Adobe Audition. Libsyn's pro podcaster Brian Cottington shows you how to import, pre-process, edit, and export your audio files so that your episode sounds professional.

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  • Publish Your First Episode Step-by-Step

    Knowledge Partners   January 28, 2024  

    In this video, Dave Jackson, Libsyn’s Head of Podcast Education, covers uploading your audio file, episode title best practices, defining good show notes, episode artwork specs, episode meta data, and release options.

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  • Podcast Marketing Tips

    Knowledge Partners   January 27, 2024  

    Libsyn pro podcaster Brian Cottington gives excellent marketing advice that centers on keeping your audience top of mind. He explores strategies for promotion on social media, guest spots, in-person events, and guerilla tactics.

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  • Podcast Stats and Audience Measurement

    Knowledge Partners   January 26, 2024  

    Podcast stats are an insightful tool for measuring podcast growth, as well as determining practical marketing efforts and popular content. But how do they work? Libsyn Podcast Hall of Famer Elsie Escobar gives you an overview of Stats on the Libsyn Dashboard.

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  • How to Make Money Podcasting

    Knowledge Partners   January 25, 2024  

    Can podcasters earn income from their podcasts? They can if they want, but it’s not necessary. In this video, Dave Jackson, Libsyn’s Head of Podcast Education, introduces ways to make money podcasting including sponsorship, membership/subscriptions, and merchandise.

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  • Breaking the Sound Barrier: How AI is Transforming Podcast Ads with SiriusXM, Barometer, and ArtsAI

    Marketing Futures Podcast   January 23, 2024  

    Marketing Futures Podcast host Mike Berberich sits down with SiriusXM Media, Barometer, and ArtsAI to discuss a tool they created that leverages AI to analyze podcast episode content on a level previously unheard of.

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  • Radio Works to Drive Business Forward

    Partner Content   November 14, 2023  

    Despite a troubled economic environment, consumer concerns over inflation, the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

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  • Pump Up the Volume on Podcast Advertising

    POVs   November 14, 2023  

    Champions of Growth host Matthew Schwartz explores some reason why podcast advertising investment has waned and offers some tips for advertisers who want to get out ahead of the competition on the increasingly important channel.

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  • General Mills Appealed to Hispanic Consumers with “La Jugada Mundial”

    Multicultural Excellence Awards   November 13, 2023  

    General Mills launched its campaign, Enjoy “La Jugada Mundial (World-Class Play)” to appeal to Hispanic families getting ready for the World Cup through the connection and enjoyment of food.

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  • Colon Cancer Coalition Encourages Patients to Talk Shit

    Multicultural Excellence Awards   November 13, 2023  

    Colon Cancer Coalition created the “Talking Shit Saves Lives” campaign to educate younger patients about the symptoms of colorectal cancer and encourage them to talk about the issue with their doctors.

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