Regulation of Advertising
Davis & Gilbert LLP: Study of "Up To" Claims Suggests Possible Change in FTC Standard
This advertising alert from Davis & Gilbert LLP discusses a recent Federal Trade Commission (FTC) study of marketers’ use of the phrase “up to” in claims surrounding their products or services, and the potential new substantiation requirements that may now be necessary as a result.
Davis & Gilbert LLP: First NAD Action Involving Pinterest
This advertising alert from Davis & Gilbert LLP discusses the first action of the Council of Better Business Bureau’s National Advertising Division (NAD) involving social media site Pinterest.
FTC Concerns Regarding ‘Up to’ Claims
Paul Franz, vice president and general counsel at Procter & Gamble, discussed a report commissioned by the Federal Trade Commission (FTC) that could indicate a change in the FTC’s standard on “up to” claims.
FTC Concerns Regarding ‘Up to’ Claims
Paul Franz, vice president and general counsel at Procter & Gamble, discussed a report commissioned by the Federal Trade Commission (FTC) that could indicate a change in the FTC’s standard on “up to” claims.
Made in U.S.A.: Ready for a Change?
This article from Venable LLP examines the effects of Made in U.S.A. (MIU) policy as it pertains to advertisers and producers of goods, inclusive of the history, application and revision of MIU standards, and visibility of the current standards in today's marketplace.
ReedSmith: Sliding from Social Media Success to Social Media Armageddon
Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.
ReedSmith: Sliding from Social Media Success to Social Media Armageddon
Doug Wood, senior partner, ReedSmith, shared social media guidelines and keys for building a brand's social media policy.
Outdoor Advertising Today
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
Planning for Out-of-Home Media
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
Washington Update
Dan Jaffe, group EVP, government relations, ANA, discussed the latest issues in Washington regarding ad taxes, food advertising to children, ICANN’s proposed top-level domain (TLD) program, and online piracy best practices.
Digital Doom or Boom?
Douglas J. Wood, ANA's general counsel and a senior partner with Reed Smith LLP, discussed four formidable threats that every marketer should be aware of: patent trolls, cloud computing, online behavioral advertising, and ICANN.
Digital Doom or Boom?
Douglas J. Wood, ANA's general counsel and a senior partner with Reed Smith LLP, discussed four formidable threats that every marketer should be aware of: patent trolls, cloud computing, online behavioral advertising, and ICANN.
Mobile App Operators Announce Agreement with California Attorney General
This Advertising Alert from Davis & Gilbert LLP discusses an agreement between several mobile app operators and the California Attorney General to implement improved privacy protections for app users.
Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law
This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.
FTC Proposes First Modifications to Children’s Online Privacy Protection Act (COPPA) Rules Since Original Adoption
This advertising advisory from Davis Wright Tremaine LLP details modifications to the Children’s Online Privacy Protection Act (COPPA) proposed by the Federal Trade Commission (FTC).
FTC Settles with Car Dealerships over Deceptive Ads
This Advertising Alert from Frankfurt Kurnit Klein & Selz PC discusses the recent settlement that the Federal Trade Commission (FTC) reached with five car dealerships over deceptive ads.
Advertising Campaigns Gone Global
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Advertising Campaigns Gone Global
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Advertising Campaigns Gone Global
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Commercial Speech and the Nanny State: Can the Government Control Speech for Our Own Good?
Robert Corn-Revere, partner, Davis Wright Tremaine, LLP, and Richard Samp, chief counsel, Washington Legal Foundation, discussed the current state of commercial speech doctrine and how case outcomes may impact the required or allowable messages featured with products and services.
