Regulation of Advertising
Managing Commercial TV Production in the Digital Age
In this ANA Insight Brief, industry expert William T. Begina, CEO, Triad Consulting Corporation, discusses the ins and outs of commercial TV production management, including best practices for commercial TV production, a look at what’s next for the industry, and a case study featuring a consumer goods company.
From the Top: Friend or Foe?
Despite the fears of the advertising community, the government is a worthy partner according to Bob Liodice, president and CEO of the ANA. While there has been reason for concern regarding advertising taxes, there are areas where the industry and government can work together.
Reed Smith's Adam Snukal Provides an Advertising Law Update
Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.
Reed Smith's Adam Snukal Provides an Advertising Law Update
Adam Snukal, senior associate at Reed Smith, discussed recent developments in government regulation of testimonials and endorsements, changes to COPPA (the Children's Online Privacy Protection Act of 1998), trends on web sites' commenting policies, and California's requirements for manufacturing labels.
NAD and Self-Regulations
Self-regulation is adapting to the challenges posed by the new media environment. Industry experts from the Council of Better Business Bureaus discussed both the process and the policy behind it.
Pharmaceutical Marketing: Navigating the Complex Waters
Dan Jaffe, executive vice president, government relations at ANA, and Bruce Grant, senior vice president, business strategy at Digitas Health, discussed how federal legislation and social media are impacting pharmaceutical marketing.
Leibowitz Keynote Address
Federal Trade Commission Chairman Jon Leibowitz, Washington's top consumer regulator, addressed advertisers' concerns over the proposed strengthening of the FTC's authority including the Consumer Financial Protection Agency.
The Greening of America
Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.
Legislative and Regulatory Update
Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.
The FCC in a Digital Age
Robert Corn-Revere, partner, Davis Wright Tremaine LLP, discussed issues currently facing the Federal Communications Commission (FCC).
The FDA and Advertising
Joshua M. Sharfstein, principal deputy commissioner, Food and Drug Administration (FDA), shared his thoughts on how advertisers can work together with the FDA to improve public health.
A New Threat to Advertising
James H. Davidson, shareholder and chair, public policy group, Polsinelli Shughart PC, discussed how the FTC's proposal to limit food advertising to children may affect advertising.
ANA Advocacy Update: Implications of the New Political Reality
Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.
The Political Environment for DTC Advertising
Dan Jaffe, EVP of Government Relations at ANA, discussed how politics and governmental regulations impact the pharmaceutical industry.
Three Questions for ... Wally Snyder
This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, intrusive content and children among other topics.
Convergence and Self-Regulation in 2008
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
Pulling Its Weight
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
Is That a Fact or Advertising Puffery?
This presentation reviews advertising claims substantiation and consumer perception studies.
Are We Victims Of The Ancient Chinese Curse?
This article explores legal issues and general challenges facing the marketing industry in 2006.
Advertising Versus the Law: A Candid Discussion with FTC Chairman Majoras
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
