Regulation of Advertising
This article provides the transcript from a question answer session held with Wally Snyder, who served as president of the American Advertising Federation for fifteen years. Snyder answers questions regarding industry ethics, intrusive content and children among other topics.
Andrea Levine of the Better Business Bureau, reveals some of the top Advertising Legal Issues for 2008 including: Childhood Obesity; Social Networking and Privacy; Green marketing; and Direct-to-Consumer Rx Advertising.
This article explores how the food marketing community is responding to the global challenge of childhood obesity.
This presentation reviews advertising claims substantiation and consumer perception studies.
This article explores legal issues and general challenges facing the marketing industry in 2006.
Federal Trade Commission Chairman Majoras provides her insights on key advertising issues.
The author offers examples of the positive effects of advertising and argues that advertisers, who are largely targeted for regulatory action, must demonstrate through facts how they contribute to the economy.
A look at how today's climate has changed the way customers look at advertising.
An examination of advertising to children.
The fifth edition of this classic book contains information on all the top legal issues of the day, including social media, privacy, self-regulation, advertising to children, and environmentally friendly product claims.