Measurement & ROI
Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.
In this presentation, Michael Lummus, digital marketing solutions manager at Teradata, shared how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing.
Robert Welborn, executive director and chief data and analytics officer of applied analytics at USAA, presented the insights and findings learned on the way to integrating analytics streams with their marketing strategy and execution.
In this presentation, Robert Welborn, executive director and chief data and analytics officer of applied analytics at USAA, presented the insights and findings learned on the way to integrating analytics streams with their marketing strategy and execution.
Getting your email to the inbox isn’t getting easier. Today, engagement-based inbox placement decisions are making it harder to reach email subscribers — at least the unengaged. And the secret to getting past individual-level filters isn’t as simple as “mail less.”
While advertising dollars are pouring into social media, most marketers still aren’t quite sure what they’re getting for their investments. An estimated one-third of marketers say they have seen a return on from their social media spending.
This white paper explores the current state and likely future evolution of marketing data governance strategies that enterprises are deploying to maximize the contribution, value, and integrity of their customer information assets.
In the fall of 2013, ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014.
Marketing automation (MA) is a broad term, used frequently to describe software platforms built for marketing departments to automate repetitive tasks such as sending email communications. MA has evolved since its basic beginnings into robust solutions, geared towards every type and size of business.
Altimeter Group interviewed 34 organizations that are actively using social data in conjunction with enterprise data to make investment and resourcing decisions, better understand customer needs, and discover unanticipated risks and opportunities.
Good, bad, or ugly, data received from a campaign is always a source of fuel that helps power optimizations for live campaigns and valuable knowledge for future initiatives.
To kick off 2014, HubSpot put together a list of marketing predictions from industry experts and looked back at predictions from last year. Read about trends that are here to stay and which ones you can stop wasting your time on.
In the past, the ability of a media supplier to generate ad results was often the number-one factor marketers used to evaluate media companies. But the results of recent survey by Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more important to typical marketers.
This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.
To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.
It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.
Whether you are sitting in the driver’s seat or being driven, sales and marketing teams are expected to build their analytics muscle. This paper will help make sure you understand and can master the process.
A significant part of the world's advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Nielsen discusses how neuroscience, the study of the brain and nervous system, can address this age-old need.
VisionEdge Marketing designed this white paper to help CMOs and key members of the marketing leadership team evaluate their technology smarts and create a plan that will enable their organization to embrace and harness the power of technology.
This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.