Measurement & ROI
Six Performance Management Principles of Successful Marketers
Laura Patterson, founder, VisionEdge Marketing, discussed a survey that revealed six performance management best practices of successful marketers and key steps to quickly improve and prove marketing’s value to the business.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
How Sexy Little Numbers Can Grow Your Business
Dimitri Maex, managing director, OgilvyOne New York, and author of Sexy Little Numbers, discussed how to turn data into actionable strategies that drive real growth and revenues.
2012 Lead Generation Marketing Effectiveness Study
This survey from the Lenskold Group found that lead generation marketing effectiveness at B-to-B companies increases with the use of marketing automation.
Vanguard’s Approach to Measurement and Quantifying ROI
Michael Ma, head of retail advertising and prospect marketing at The Vanguard Group, Steve McCall, partner/director of client services, kbs+, and Kevin Laughlin, client insight, The Vanguard Group, discussed how Vanguard’s non-profit status impact’s their brand’s advertising message.
Vanguard’s Approach to Measurement and Quantifying ROI
Michael Ma, head of retail advertising and prospect marketing at The Vanguard Group, Steve McCall, partner/director of client services, kbs+, and Kevin Laughlin, client insight, The Vanguard Group, discussed how Vanguard’s non-profit status impact’s their brand’s advertising message.
comScore Reveals the Branding Impact of Social Media
Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.
comScore Reveals the Branding Impact of Social Media
Andrew Lipsman, VP of industry insights, comScore, shared insights from comScore’s recent “Power of Like II” study, which evaluated the branding impact of social media.
Vanguard's Approach to Measurement and Quantifying ROI
Michael Ma, head of retail advertising and prospect marketing, Vanguard, and Steve McCall, partner/director of client services, kbs+, discussed how Vanguard’s non-profit status impacts the brand’s advertising messaging.
From the Top: Ad-ID, the Time Is Now!
In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. There are no more excuses for not employing this universal standard for coding advertising assets.
Growing Pains
A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.
Measuring the Impact of Public Relations on Sales
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
The Shift from Text to Images and from Brands to Products in Social Media Measurement
Apu Gupta, co-founder and CEO, Curalate, discussed how marketers can begin to apply metrics and tracking to the visual web (i.e., sites such as Pinterest or Instagram).
The Shift from Text to Images and from Brands to Products in Social Media Measurement
Apu Gupta, co-founder and CEO, Curalate, discussed how marketers can begin to apply metrics and tracking to the visual web (i.e., sites such as Pinterest or Instagram).
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Mobile Advertising ROI: Breakthrough Insights
Rex Briggs, CEO, Marketing Evolution discussed the implications of analysis that determines the share of media mix most marketers should devote to mobile advertising.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
