Measurement & ROI
Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
In this webinar video, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
In this webinar presentation, Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.
In this session, Cindy Neumann, Senior Director, Consumer Insights Advanced Analytics– ConAgra Foods,Heather Dumford, Media Director, Global Marketing – ConAgra Foods, and Tammy Vance, Senior Director - comScore presented ConAgra's approach for using ad and audience delivery validation insights, including viewability data, to drive decision-making and generate a strong ROI in their digital efforts.
Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.
This paper from [x+1] will help you understand what questions to ask and what functionality to look for when choosing a DMP to enable you to achieve programmatic marketing success.
Learn the secrets to that successful CMOs employ to understand programmatic marketing.
Brand marketers have a cornucopia of tools and channels that enable them to collect data with a level of accuracy and effectiveness undreamed of just a few years ago. Reexamining metrics will lead to better data-driven decisions.
Programmatic marketing has emerged in the past year as arguably the hottest way for brands to boost the ROI of their display advertising spend while enhancing how consumers interact with their products and services online.
Discover the latest apps marketers are using in programmatic marketing.
As programmatic marketing has burst onto the scene, accountability and performance have suddenly become as important to display campaigns as the big creative idea. To stay ahead of the game, a lot of marketers have had to “go geek” — and quickly.
This paper focuses on the importance of actionable data in the smart data construct. Actionable data must be useful (solves something), functional (can be acted upon), and immediate (time sensitive).
Hotels.com built on the success of existing campaigns to drive more revenue via its suite of mobile apps.
To better target consumers across its variety of brands, Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
In this presentation, learn how Kimberly-Clark turned to big data and digital dashboards, which helped to customize messages and increase ROI.
This report is based on questions posed by ANA members. Topics covered in this survey include: marketing accountability (measurement & ROI), sponsorship and event marketing (event marketing), agency relations (agency selection), research (market research), and media (yellow pages and digital place-based media).
Stephen Adler, chief imagineer at Charity Brands Consulting, discussed the ROI of corporate social responsibility.
In this presentation, Stephen Adler, chief imagineer at Charity Brands Consulting, discussed the ROI of corporate social responsibility.
Shirish Dant, head of consumer marketing and market insights of EmblemHealth, David Magrini, vice president of Merkle, and Shiv Gupta, senior director of analytics at Merkle, shared a case study on how EmblemHealth took advantage of big data and turned it into actionable results.