Measurement & ROI
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
Best Practices in Cross-Platform Advertising Effectiveness Measurement
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
From the Top: Time to Step Up
Bob Liodice, President and CEO, ANA, discusses why the industry needs a champion for measurement.
Marketing Accountability: Earning a Seat at the Table
Containing data from ANA members such as Intel, CCP Games, and AB-InBev, this ANA Insight Brief touches on a variety of marketing accountability topics, including digital media metrics, how marketers can work better with finance, and improving marketing measurement.
Measuring ROI: How to Get the Most out of Your Multicultural Marketing Campaigns
Tony Suarez, marketing architect, Suarez Enterprises (former vice president of multicultural marketing at McDonald’s Restaurants), and Hector Vallejo, multicultural marketing manager, Stanley Black & Decker, discussed the top ten questions being asked by multicultural marketers, as well as how to effectively target the multicultural consumer and measure the ROI on multicultural campaigns.
2011 ANA Advertising Financial Management Conference Marketing Keynote
Frank Abenante, global VP, brands and insights, Anheuser-Busch InBev, discussed how his organization has implemented an internal, high-performance operational framework.
Measuring Brand Value
Could a standardized metric prove that strong brands build shareholder equity? The ANA believes so, and its goal is to develop a uniform metric that provides a clear picture of what marketing efforts contribute to a company's bottom line.
Bob Liodice: The TV & Everything Video Revolution
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
Research Report: Top Marketer Issues Key Findings Report, 5th Edition
This Key Findings Report is based on the top issues identified by senior marketers. The top three issues going into 2011 are marketing accountability, building strong brands, and integrated marketing communications.
