Measurement & ROI
Social Media Metrics: How to Measure Your Success
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Social Media Metrics: How to Measure Your Success
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Social Media Metrics: How to Measure Your Success
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Intel: Measuring What Matters
Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.
Intel: Measuring What Matters
Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.
SCUBA: A Shallow Dive into Enterprise's Consumer Marketing
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, outlined principles for building a highly strategic marketing accountability and effectiveness program that drives business growth.
Brand Equity and Accountability
James R. Gregory, CEO and founder, CoreBrand, shares his thoughts on brand valuation and accountability in this ANA Insight Brief. An AFLAC case study is also shared.
Everything Finance and Procurement Should Know About Social Media
Paul Dunay, global managing director, services and social marketing, Avaya, Inc., discussed Avaya's strategy for managing their social media portfolio.
Predictive Modeling
Melissa Adams, executive director, media, Organic, and Patrick Falconer, director, marketing intelligence, ORGANIC, outlined the principles and processes for developing a predictive media model.
You Can Measure Success: Implementing an Accountability Framework
Dimitri Maex, the managing director of Ogilvy Consulting, and head of the global data practice, Ogilvy & Mather Worldwide, discussed four steps marketers can take to better mine the plethora of data available to them.
Measuring the ROI of Sponsorships: Case Study of the Jack Daniels' Racing Team
Rich Schreuer, SVP, Chadwick Martin Bailey, shared a case study of the Jack Daniels NASCAR sponsorship.
Many Happy Returns on Marketing
In this Q&A from Columbia Ideas at Work, Don Sexton, Professor of Marketing, Columbia University, discusses how marketers can measure and increase their contribution to the bottom line.
Maximizing ROI for Digital Images
Jody Sutter, managing director, OnRequest Images, discussed three trends in brand imagery and suggested best practices for marketers managing digital images.
How to Determine Marketing ROI
Don Sexton, Professor of Marketing, Columbia University, explains the concept of Customer Value Added® and how it can help marketers determine ROI in this ANA Insight Brief based on his acclaimed book, Value Above Cost.
Delivering Returns Through Sports and Stadium Sponsorships
Kat Sloan, VP at Hill Holiday, and Barry Bluestein, managing partner/COO of Source Communications, discussed how Verizon's sponsorship of the New York Mets has delivered value and ROI and presented case studies of other sports sponsorships.
IBM Case Study: Understanding the Effectiveness of an Event Portfolio
Cheryl Max at IBM discussed the system her company uses to track and analyze its event portfolio.
Why Data Should Be Your Creative Rocket Fuel
In this article Paul Price of RAPP explains the new competitive advantage of data-driven marketing.
Sponsorships and ROI
Sponsorships are another marketing technique which have only been assessed through fairly superficial measures. As with PR, most of the "ROI"-type of analyses focus on the number of people who might (or did) become aware of the sponsor.
Death to Inefficiency and Waste
This Advertiser article reviews lean thinking and how Ad-ID contributes to an organization's overall efficiency.
The 29% solution - Print's new priority
The author discusses the challenges and opportunities that lie in print in rural/hometown/local communities.
