Measurement & ROI

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What Advertisers Need to Know About Ad-ID

Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.

How Analytics 2.0 is Driving Higher Marketing ROI

Patrick LaPointe, executive vice president at MarketShare, discussed the rise of analytics 2.0, which is changing marketing rapidly.

Precision Marketing + Big Data = Lower Costs, Higher ROI

Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.

Brand-Specific Commercial Ratings: Benefits and Solution Providers

This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.

The Value of a Facebook Fan 2013: Revisiting Consumer Brand Currency in Social Media

This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.

SAS: Five Ways to Drive More Profitable Marketing

In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.

The Smart Data Manifesto

This is a first in a series of eXelate white papers on the evolution of big data to smart data.

SAS: Five Best Practices for Social Media Measurement

In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.

Precision Marketing + Big Data = Lower Costs, Higher ROI

Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.

Precision Marketing + Big Data = Lower Costs, Higher ROI

Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.

Activating a "Big Data" Strategy

Learn how a data management plan (DMP) roadmap can help marketers leverage resources to make business decisions that generate lasting results. This new solution stands to fundamentally reshape the way marketers collect, process, and deploy information for tangible customer engagement.

Aligning for the Future

The “New Four Ps” (process, people, platforms, and partners) will bring brands into the next generation of marketing success. With these as a framework, an actionable strategy becomes more straightforward.

The Power of Music in Ads — Is There an ROI?

Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.

The Power of Music in Ads — Is There an ROI?

Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.

Wendy’s Influences Consumer Behavior With Digital Marketing

Brandon Rhoten, director of digital marketing at Wendy’s International, Inc., discussed how Wendy’s calculates the effectiveness of its digital marketing.

Key Findings Report: 2012 Global Brand Equity Survey

This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.

Research Report: 2012 Global Brand Equity Survey

This Research Report includes findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.

The Power of Music in Ads — Is There an ROI?

Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.

ANA Commercial Ratings Summit Follow-Up

Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.

ANA Commercial Ratings Summit Follow-Up — comScore

Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.

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