Sponsorship & Event Marketing Measurement
Liberty Mutual Expands Global Portfolio
Liberty Mutual has announced that it will be a sponsor of the U.S. Olympic Committee and the 2014 FIFA World Cup, according to IEG.
KitchenAid: How a Brand Sponsorship Can Help Change a Community
Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.
KitchenAid: How a Brand Sponsorship Can Help Change a Community
Deb O’Connor, senior manager, brand experience, Whirlpool Corporation, shared how the KitchenAid brand's presenting sponsorship of the Senior PGA Championship not only created new customers and increased awareness for the KitchenAid brand, but is helping to transform a community in need.
CenturyLink and the Phoenix Suns Partner to Create Brand Value in the Local Community
Rich Karlis, director, corporate sponsorships, CenturyLink, and Matt Wright, vice president of strategy and operations, marketing partnerships, Phoenix Suns/Phoenix Mercury, discussed the evolution of their partnership as well as how they are working together to elevate program activation and measurement.
CenturyLink and the Phoenix Suns Partner to Create Brand Value in the Local Community
Rich Karlis, director, corporate sponsorships, CenturyLink, and Matt Wright, vice president of strategy and operations, marketing partnerships, Phoenix Suns/Phoenix Mercury, discussed the evolution of their partnership as well as how they are working together to elevate program activation and measurement.
IEG: Transforming Sponsorships into Value-Creating Partnerships
Lauren Ukman, chief executive officer, IEG, LLC, and Jim Andrews, senior vice president, content strategy, IEG, LLC, discussed the key value drivers that leading brands are leveraging to turn sponsorship and event marketing from an expense into an investment which can deliver real returns.
IEG: Transforming Sponsorships into Value-Creating Partnerships
Lauren Ukman, chief executive officer, IEG, LLC, and Jim Andrews, senior vice president, content strategy, IEG, LLC, discussed the key value drivers that leading brands are leveraging to turn sponsorship and event marketing from an expense into an investment which can deliver real returns.
The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship
Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.
Old Habits Do Die: Sponsor Survey Sees Less Reliance on Ads, Signage
The 12th annual IEG/Performance Research Sponsorship Decision-makers Survey indicated that sponsors are changing how they evaluate and activate their partnerships.
Making the Right Sponsorship Decisions: An IEG Consulting Client Case Study
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
Making the Right Sponsorship Decisions: An IEG Consulting Client Case Study
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
A Sponsorship Measurement Solution
This white paper from IEG looks at how marketers can apply marketing science to sponsorship ROI measurement.
Analyzing and Optimizing Partner Relationships
This white paper from Aimia offers three strategies for improving loyalty program partnerships.
Sponsorship Marketing Measurement: No Longer a Myth
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
SAP: Making Sponsorship Run Better
SAP’s approach to sponsorship has evolved from a focus on hospitality and awareness-building to creating integrated platforms that highlight their technological expertise, according to IEG.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Experience the Payback: Building Measurement into Event Marketing
Silas Fisher, group director, marketing analytics, OgilvyAction, discussed how marketers can begin to build a measurement framework for their sponsorships.
Experience the Payback: Building Measurement into Event Marketing
Silas Fisher, group director, marketing analytics, OgilvyAction, discussed how marketers can begin to build a measurement framework for their sponsorships.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Subaru: Diversify Your Partnerships
Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. discussed the consumer insights that lie at the heart of Subaru's sponsorship program and also demonstrated how the automaker is able to track sales and ROI from these investments.
