Sponsorship & Event Marketing Measurement
Decision-Makers Survey: Sponsors Favor Activation Budgets in 2011
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
IEG: Measuring High Performance Sponsorship Programs
IEG shares 10 tips for successfully measuring sponsorships in this report.
NASCAR Sponsorship Delivers ROI for Sprint
This Q&A from IEG looks at Sprint's title sponsorship of NASCAR's top racing series.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
Sponsorship and Event Marketing: Reaching the Consumer Everywhere
This compilation of ANA resources on sponsorship and event marketing includes data on calculating sponsorship ROI, sports sponsorships and the law, strategic sourcing for sponsorships, and ANA member case studies from Virgin Mobile, PerkinElmer, and Target.
Measuring and Improving the Impact of Sponsorships
Julie Propper, senior director of advertising analytics, ESPN Research + Analytics Group and Dr. Mark Friederich, senior vice president, Navigate Marketing, discussed measuring the impact and ROI of sponsorships, including methodology, data collection, opportunities and challenges.
Measuring and Improving the Impact of Sponsorships
Julie Propper, senior director of advertising analytics, ESPN Research + Analytics Group and Dr. Mark Friederich, senior vice president, Navigate Marketing, discussed measuring the impact and ROI of sponsorships, including methodology, data collection, opportunities and challenges.
The Four Keys to Maximizing Return from Your Sponsorships
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.
The Four Keys to Maximizing Return from Your Sponsorships
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.
The Four Keys to Maximizing Return from Your Sponsorships
Jim Andrews, senior vice president, editorial director, IEG, LLC, discussed four keys that can be used to select, activate, and evaluate sponsorships.
The Shortest Route to ROI is Return on Objectives (ROO)
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
The Shortest Route to ROI is Return on Objectives (ROO)
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
ANA/IEG Survey Results: Sponsorships and Event Measurement
The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.
ANA/IEG Survey Results: Sponsorships and Event Measurement
The ANA Sponsorship and Event Marketing Committee discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing, but lack the necessary capabilities to do so.
TD Bank: Building the Better Bank
Larry Albus, vice president, IEG Advisory Services Group, presented work IEG did with TD Bank that centered on putting processes and discipline around TD Bank’s sponsorship selection and evaluation program.
TD Bank: Building the Better Bank
Larry Albus, vice president, IEG Advisory Services Group, presented work IEG did with TD Bank that centered on putting processes and discipline around TD Bank’s sponsorship selection and evaluation program.
Research Report: Sponsorship and Events Measurement
This Research Report explores how brands are measuring their sponsorship and event marketing activities. The survey findings reveal that virtually all firms utilizing sponsorship programs attempt to measure the returns from these initiatives at least some of the time. However, only 42% have a standardized process for measuring these returns.
First Look: Findings from the ANA/IEG Sponsorship and Event Marketing Survey
A panel of industry experts discussed the findings of a joint ANA/IEG study on the topic of sponsorship and event marketing. The survey shows that brands want to effectively measure sponsorship and event marketing but lack the necessary capabilities to do so.
