SAG/AFTRA

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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers

Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.

How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers

Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.

Making Celebrities Work for You

Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.

Making Celebrities Work for You

Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.

Making Celebrities Work for You

Stacy K. Marcus, associate, advertising, technology, and media law at ReedSmith LLP discussed all aspects of negotiating contracts with celebrities, including obligations, logistics, and other concerns.

SAG-AFTRA: One Union, One Industry

Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.

SAG-AFTRA: One Union, One Industry

Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.

SAG-AFTRA: One Union, One Industry

Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.

SAG/AFTRA Update: To Be or Not to Be a Commercial

Stacy K. Marcus, associate, Reed Smith, LLP, and Allan Linderman, president, The Linderman Media Group, discussed key issues surrounding the expiration of the collective bargaining agreements with SAG and AFTRA in March 2013, with the most important issue being the proposed changes to the current definition of a commercial.

SAG/AFTRA Update: To Be or Not to Be a Commercial

Stacy K. Marcus, associate, Reed Smith, LLP, and Allan Linderman, president, The Linderman Media Group, discussed key issues surrounding the expiration of the collective bargaining agreements with SAG and AFTRA in March 2013, with the most important issue being the proposed changes to the current definition of a commercial.

To Be or Not to Be... A Commercial

Stacy K. Marcus, associate, Reed Smith, LLP, and Allan Linderman, president, The Linderman Media Group, discussed key issues surrounding the expiration of the collective bargaining agreements with SAG and AFTRA in March 2013, with the most important issue being the proposed changes to the current definition of a commercial.

Update on SAG/AFTRA

Stacy K. Marcus, associate, Reed Smith LLP and Joint Policy Committee chief negotiator and counsel, and Douglas Wood, partner, Reed Smith LLP, provided an update on issues regarding SAG/AFTRA.

Actors Acting Out: SAG/AFTRA Developments

Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.

Actors Acting Out: SAG/AFTRA Developments

Douglas J Wood, senior partner, Reed Smith LLP, David Weissman, Partner, ReedSmith, and Allan Linderman, president, The Linderman Media Group, discussed the GRP pilot program, which concluded in March 2011.

Actors Acting Out: SAG/AFTRA Developments

Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.

The Dos and Don'ts of Managing Talent Agreements

Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.

The Dos and Don'ts of Managing Talent Agreements

Paul Muratore, president and CEO, Talent Partners, and Brian Heidelberger, partner, Winston & Strawn LLP, shared best practices for talent agreements, as well as the current trends affecting talent agreements and the common mistakes brands make when entering into talent agreements.

SAG/AFTRA Developments

Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.

Commercial Service Fee and Celebrity Multiservice Contracts

Doug Wood, a partner at Reed Smith, detailed issues that advertisers should look for in celebrity contracts and outlined the new commercial service fee.

Collective Bargaining at a Crossroads

Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.

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