Sponsorship

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Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Updating the Menu: Sponsorship's New Benefits

IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers.

Business Technology: A Sponsorship Category Update

This IEG special report — examining sponsorship activity, spending, trends and activation elements — reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies.

Sponsorship Spending Report

IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but also explores how cutting-edge rightsholders are embracing digital to offer better benefits and engagement to partners.

Key Findings Report: 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition

This Key Findings Report includes results from the 2013 Sponsorship and Event Marketing Measurement Survey, 2nd Edition. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining the satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

EOS M: Power to Generation M

Canon partnered with VICE magazine and cultural influencers to reignite interest in its products, specifically its new EOS M digital compact camera.

RBZ Hockey Stick

CCM Reebok launched its RBZ Hockey Stick through a partnership with Xbox and the EA Sports NHL 2013 video game to connect with its target audience in a fresh, innovative way.

The Beetle Shark Cage

Volkswagen launched an innovative integration with Discovery Channel’s Shark Week to attract a male audience to the Beetle.

Research Report: 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition

The 2013 ANA Sponsorship and Event Marketing Measurement Survey, 2nd Edition was conducted online during May and June 2013. The objectives of this survey included assessing if companies measure return from sponsorship and event marketing, evaluating what metrics they use to measure success, determining satisfaction marketers have with their current ability to measure ROI and ROO, and examining how marketers gather and use data in their decision-making.

Hitachi Social Innovation Campaign

Lauren E. Raguzin, director of branding and corporate communications at Hitachi America, Ltd, shared the company’s strategy for brand integration across multiple channels, such as product packaging, digital, social media, and event management, surrounding its partnership with Penske Racing.

PowerPresentation: 2013 Sponsorship and Event Marketing Measurement Survey

This collection of data charts represents findings from the 2013 Sponsorship and Event Marketing Measurement Survey. The objective of this survey was to gain critical insights into how companies are measuring the results of their sponsorship and/or event marketing initiative, and to identify issues, trends, and developments that will inform measurement decision-making and help improve marketers’ ability to determine success.

Featured ANA Research: Findings from ANA’s Sponsorship and Event Marketing Measurement Survey

In this survey, the ANA sought out critical insights about how companies are measuring the results of their sponsorship and/or event marketing initiatives.

Bravo’s Play Live Experience

Bravo launched Play Live to allow users to interact with its live TV programming via any mobile or desktop device.

Live Game Integration

Choice Hotels partnered with Major League Baseball to deliver a live game interactive app to drive brand awareness and consumer engagement.

The Call of the Cup

Molson Canadian, the official beer of the NHL, used a mobile website to encourage conversations among American hockey fans and increase sales.

The Weather Channel Android App Redesign

Toyota partnered with The Weather Channel on the launch of The Weather Channel’s new Android app, giving Toyota the chance to provide consumers with advertising that was relevant to their personal real-time weather experience.

Con Edison Powers Tomorrow’s Scientists Through Sponsored Educational Programs

Hilary Ayala, director of grassroots management and strategic programs at Consolidated Edison, discussed how the company gets students excited about science and technology through sponsorship of the FIRST Robotics competition.

Con Edison Powers Tomorrow’s Scientists Through Sponsored Educational Programs

In this presentation, Hilary Ayala, director of grassroots management and strategic programs at Consolidated Edison, discussed how the company gets students excited about science and technology through sponsorship of the FIRST Robotics competition.

NFL Marketing Partnerships

Peter O’Reilly, vice president, fan strategy and marketing at the National Football League, shared insights on how the NFL integrated leading brands into their marketing and events, driving unique fan engagement among key demographics for their partners and themselves.

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