Sponsorship
Making the Right Sponsorship Decisions: An IEG Consulting Client Case Study
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
Making the Right Sponsorship Decisions: An IEG Consulting Client Case Study
Larry Albus, vice president, client solutions, and Matt Petersen, vice president, client solutions, IEG Consulting, described how companies can take control of their sponsorships using objective selection and evaluation tools.
The Scotts Company “Takes the Field” with Major League Baseball
Rich Foster, vice president of marketing, The Scotts Company, discussed the objectives and vision behind the company’s relationship with Major League Baseball.
The Scotts Company “Takes the Field” with Major League Baseball
Rich Foster, vice president of marketing, The Scotts Company, discussed the objectives and vision behind the company’s relationship with Major League Baseball.
Kia Tees Up New Sponsorships
According to this IEG report, Kia has expanded its existing sponsorship partnerships with the NBA and LPGA at the team and sanctioning body levels.
Merrell Tries on New Sponsorship Strategy
Merrell, an outdoor footwear and clothing company, has become the title sponsor of two national non-traditional endurance sports properties, shifting its traditional sponsorship strategy of partnering with local and regional sporting events.
A Sponsorship Measurement Solution
This white paper from IEG looks at how marketers can apply marketing science to sponsorship ROI measurement.
The Importance of Sponsor Cross-Promotions
Cross-promotions can provide sponsors with exposure in non-traditional marketing channels, allow sponsors to access new inventory, and help sponsors build new relationships, according to this report from IEG.
Industry Compensation Takes a Step Backwards in 2012
This 16th annual report from IEG takes a look at salary rates among sponsorship professionals in 2011.
Economic Uncertainty to Slow Sponsorship Growth in 2012
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Sponsorship Marketing Measurement: No Longer a Myth
Containing data from ANA members, TD Bank and AB-InBev, this Insight Brief looks at how marketers can be more accountable when it comes to sponsorship measurement and ROI. ANA survey results are also shared in this helpful compilation of resources.
BP Tops Off Sponsorship Portfolio with New Local Ties
BP America is now using sponsorships to help improve consumer engagement on the local level, according to IEG.
Macy’s Gets Sporty with Sponsorship
Macy’s is testing a sponsorship of the Southeastern Conference (SEC) as a test to determine if they will expand further into the sports marketing space, according to this IEG report.
Wireless Service Providers Call Up New Sponsorships
This IEG report looks at the sponsorship strategies currently being employed by AT&T, Verizon Wireless, T Mobile, and Sprint.
Schwab Activates PGA Tour with New Online Documentary Series
Charles Schwab is adding a new activation element to their long-standing PGA Tour sponsorship, according to this IEG report.
Tire Category Gains Sponsorship Traction
Tire manufacturers are continuing to aggressively invest in sponsorships and sponsorship activations, according to this IEG report.
Accenture: Sponsor Confidential: The Evolving and Challenging Role of Sponsorship Decision-Making
Steve Leland, manager, marketing and communications, Accenture, and Emily Rogers, president, IEG Consulting Group, discussed the challenges facing today’s sponsorship professionals.
Deep Pockets: The Biggest Sponsorship Spenders of 2010
Seventy-seven companies spent more than $15 million on sponsorships in 2010, according to IEG.
