Sponsorship
LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand
Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.
LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand
Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.
Personal Grooming Category Brushes Up On Sponsorship
According to a recent IEG report, personal grooming brands are now using sponsorships to differentiate themselves from their competitors.
Sponsorship Remains Fertile Ground for Property/Casualty Insurers
A report from IEG indicates that companies such as Allstate, Esurance, and Farmers Group are investing heavily in sports sponsorships.
Shipping Category Delivers New Sponsorship Activity
A recent IEG report indicates that the shipping industry is seeing strong sponsorship growth thanks to the purchase of new international properties by FedEx, UPS, and DHL.
Universal Studios Sees Interest in New Types of Partnerships
In this Q&A with Stephanie Sperber, the president of Universal Studios' partnerships and licensing division, new trends in branded entertainment and sponsorship are discussed.
New Balance and Susan G. Komen for the Cure: Making Excellent Happen
Amy Shapiro, cause marketing consultant, New Balance Athletic Shoes, Inc., and Megan S. King, director, sponsorship, Susan G. Komen for the Cure, discussed New Balance's long-term sponsorship of Susan G. Komen for the Cure's events.
New Balance and Susan G. Komen for the Cure: Making Excellent Happen
Amy Shapiro, cause marketing consultant, New Balance Athletic Shoes, Inc., and Megan S. King, director, sponsorship, Susan G. Komen for the Cure, discussed New Balance's long-term sponsorship of Susan G. Komen for the Cure's events.
Decision-Makers Survey: Sponsors Favor Activation Budgets in 2011
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
eMarketer Case Study: How BlackBerry Used Online Video to Engage Young Men
BlackBerry partnered with the National Hockey League (NHL) to create an online video campaign centered on the 2010 Stanley Cup playoffs.
TD Ameritrade Breaks Ground with USOC Deal
The details of TD Ameritrade's seven figure sponsorship of the U.S. Olympic Committee (USOC) and 2012 U.S. Olympic Team are discussed in this brief from IEG.
IEG: Measuring High Performance Sponsorship Programs
IEG shares 10 tips for successfully measuring sponsorships in this report.
Making a Lasting Impression
How to maximize the effectiveness of your sponsorship opportunities through accurate targeting, goal-driven resource allocation, and integrated marketing. Also find case studies from Mercedes-Benz and State Farm.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
How to Valuate, Activate, and Measure the Impact of Sponsorship
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
Sponsorship and Event Marketing: Reaching the Consumer Everywhere
This compilation of ANA resources on sponsorship and event marketing includes data on calculating sponsorship ROI, sports sponsorships and the law, strategic sourcing for sponsorships, and ANA member case studies from Virgin Mobile, PerkinElmer, and Target.
Campbell's AdDress Your Heart Program
Colleen Milway, global media director, Campbell Soup Company, highlighted the AdDress Your Heart Program, which utilized an integrated team approach across multiple agencies for the creation of a campaign to raise awareness of heart health while also generating impressions for the brand.
Campbell's AdDress Your Heart Program
Colleen Milway, global media director, Campbell Soup Company, highlighted the AdDress Your Heart Program, which utilized an integrated team approach across multiple agencies for the creation of a campaign to raise awareness of heart health while also generating impressions for the brand.
Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.
