Sports Marketing

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Three Keys to Branding with Youth and High School Sports

Youth and high school sports are a growing area of interest among advertisers, thanks to high rates of participation (over 20 million participants and more than 40 million fans) and the national reach of the market.

March Madness 2014: What the Trends Mean for Marketing Plans

This infographic breaks down how the NCAA Men's Division One Basketball Tournament known as March Madness impacts online and social media traffic.

March Madness: A Full Court Press for Marketers

March madness is one of the year’s biggest marketing moments. Google looks at last year’s numbers and the early trends for 2014 to help predict the field for marketers.

March Madness Ad Revenue

As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”

March Madness Generated $1.15 Billion in Ad Revenue in 2013

March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Chobani: From Category Disruptor to Market Leader

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this video, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Honda’s Comeback Story

In this presentation, Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Liberty Mutual Creates On-The-Fly Olympics Ad

Liberty Mutual Insurance created an Olympics-themed TV spot on-the-fly based on a breaking news event.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Super Bowl 2014 by the Numbers

Super Bowl XLVIII featured a record-setting amount of network commercial time from paying advertisers. Between the opening kickoff and the final whistle, Fox aired exactly 41 minutes of paid messages, eclipsing the previous record of 39 minutes in the 2012 game.

Get Real About Real-Time Marketing

Real-time marketing offers marketers new way to build their brand and make it more relevant. Done well, real-time marketing has the potential to increase positive perceptions of a brand and drive consumer engagement.

Real-Time Marketing at Capital One

Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Real-Time Marketing at Capital One

In this presentation, Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

The Super Bowl Scores with over $2 Billion in Ad Spending over the Past Ten Years

Kantar Media has mined its extensive database to report on the past ten years of Super Bowl advertising.

How to Spend the Minimal Effective Amount on Media

In this paper, Networked Insights explores a new generation of analytics capabilities that offer marketing and media executives practical ways to mine the rich social media data that’s available today and use it to measure and improve marketing performance.

Sponsorship and Event Marketing

This ANA Insight Brief features sponsorship case studies from Con Edison, Herbalife, Home Depot, Norwegian Cruise Line, and SAS. Read about important considerations to protect your sponsorship, secrets to successful experiential marketing, and the most popular types of events sponsored by ANA members.

From Fútbol to Football: A Matter of Passion

Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?

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