Sports Marketing
The Evolution of Mars’ Partnership with NASCAR
William Clements, vice president, sponsorships, Mars Incorporated, and Norris Scott, vice president, partnership marketing and business solutions, NASCAR, provided insights on the successful long term partnership between Mars, Inc. and NASCAR.
The Pepsi Challenge: Managing and Maximizing Major Investments in Sponsorship
Jim Andrews, senior vice president, content strategy, IEG, LLC, interviewed Jennifer Storms, senior vice president, global sports marketing, PepsiCo, Inc., about her role in sponsorships at PepsiCo, and how the company has launched a new global strategy for leveraging partnerships across multiple products and brands.
The Faith-Based Market: Multicultural Marketing & Diversity Case Study
Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.
The Faith-Based Market: Multicultural Marketing & Diversity Case Study
Melanie Few, president, Results Inc., Natara Holloway, VP retail development & consumer products, NFL, Marla Jones, client relations & management, Results Inc., and Telisa Yancy, director, advertising, American Family Insurance, discussed ways to respectfully reach the faith-based market segment and presented a case study example of a partnership between the NFL and American Family Insurance for the Super Bowl Gospel Celebration.
Dr Pepper Snapple Group Partners with the Chicago Bears
In order to strengthen its presence in Chicago, the Dr Pepper Snapple Group has inked a seven-year, estimated multi-million dollar partnership with the NFL Chicago Bears.
Visa Charges Up Social Media Around 2012 London Games
Visa will launch its first-ever global social media campaign around the 2012 London Summer Olympics.
Aon’s Opportunity with Manchester United
Patrick Pierce, director of sponsorships, Aon plc, discussed the company’s global partnership with Manchester United.
The Scotts Company “Takes the Field” with Major League Baseball
Rich Foster, vice president of marketing, The Scotts Company, discussed the objectives and vision behind the company’s relationship with Major League Baseball.
The Scotts Company “Takes the Field” with Major League Baseball
Rich Foster, vice president of marketing, The Scotts Company, discussed the objectives and vision behind the company’s relationship with Major League Baseball.
Kia Tees Up New Sponsorships
According to this IEG report, Kia has expanded its existing sponsorship partnerships with the NBA and LPGA at the team and sanctioning body levels.
Merrell Tries on New Sponsorship Strategy
Merrell, an outdoor footwear and clothing company, has become the title sponsor of two national non-traditional endurance sports properties, shifting its traditional sponsorship strategy of partnering with local and regional sporting events.
Bank of America Extends Its Reach and Message Through San Francisco Giants Sponsorship
Charles Greenstein, SVP Global Sponsorship Marketing, Bank of America, shared details of an integrated sponsorship marketing program the brand developed in support of one of its largest new product launches.
The Importance of Sponsor Cross-Promotions
Cross-promotions can provide sponsors with exposure in non-traditional marketing channels, allow sponsors to access new inventory, and help sponsors build new relationships, according to this report from IEG.
Kantar Media: March Madness Advertising Trends Report
This analysis of advertising spending for the NCAA Division One Men’s Basketball Championship, known as “March Madness,” demonstrates that the tournament has evolved over the years to become one of the most valuable events in all of sports.
Economic Uncertainty to Slow Sponsorship Growth in 2012
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
Integrated Marketing Drives Overall Business Results for International Speedway Corporation
Kerry Camisa, director, digital marketing, and Jim Cavedo, senior director, consumer marketing, International Speedway Corporation, discussed how the company employs integrated marketing throughout their organization to drive overall business results.
Integrated Marketing Drives Overall Business Results for International Speedway Corporation
Kerry Camisa, director, digital marketing, and Jim Cavedo, senior director, consumer marketing, International Speedway Corporation, discussed how the company employs integrated marketing throughout their organization to drive overall business results.
Samsung: A Marketer’s Views on the Video Revolution
Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.
It's England Time
MillerCoors relies on marketing pro Andy England to build market share while leveraging the brewer's unique stable of brands. England shares best practices for guiding the brand forward and discusses a partnership with the National Hockey League.
Kodak Adopts New Activation Strategy Around PGA Tour
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
