Strategy
Knowing the Right Customer Motivations for Deeper Digital Engagement
Kelly Jones, head of marketing insights, global insights & analytics, Microsoft Advertising, discussed the results of a recent study that identified the different ways consumers around the globe discover and engage with branded online content.
Kellogg: Winning with a Total Market Strategy
Bob Liodice, president and CEO, ANA, interviewed Brad Davidson, president, Kellogg North America, Kellogg Company, about how Kellogg developed a marketing solution to regain share in the U.S. Hispanic market.
Kellogg: Winning with a Total Market Strategy
Bob Liodice, president and CEO, ANA, interviewed Brad Davidson, president, Kellogg North America, Kellogg Company, about how Kellogg developed a marketing solution to regain share in the U.S. Hispanic market.
Innovating Beyond Products
Brian Quinn, associate partner, Doblin, offered insight and practical advice to companies on how they can become more innovative to increase profits.
Innovating Beyond Products
Brian Quinn, associate partner, Doblin, offered insight and practical advice to companies on how they can become more innovative to increase profits.
How Do You Engage with Your Consumers?
Representatives from Verizon and Campfire presented a case study on their integrated marketing campaign for Verizon's high-speed broadband service, which combined traditional marketing with social media, block party events, and a television show featuring the product.
Orchestrating Marketing Excellence
The past several years of challenging market conditions have provided a number of valuable lessons learned with respect to business in general.
