Target Marketing
Luxury and Affluent Markets: What’s Really on Consumers’ Minds in 2013?
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
Chango Retargeting Barometer: What Marketers and Agencies Really Think of Retargeting
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
Taking Multicultural Mainstream at MillerCoors
Rudy Rodriguez, senior director, multicultural at MillerCoors, defined and discussed the total market approach to marketing.
eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities
This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.
Decision Analyst Inc.: Positioning White Paper
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
Chango: Search Retargeting Barometer: Why Marketers Are Paying Attention
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
Chango: View-Through Attribution Exposed
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
Chango: The Seven Types of Effective Retargeting
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.
Chango: Which Retargeting Is Right For You?
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
eSSENTIAL Accessibility: Global Economics of Disability
This article from eSSENTIAL Accessibility examines the untapped opportunities available to companies in the global disability market.
eSSENTIAL Accessibility: What’s Your Return on Disability?
This article from eSSENTIAL Accessibility discusses return on disability (RoD) ratings and opportunities for businesses to view disability as a profit driver.
Chango: Retargeting Exposed
In this white paper Chango provides key insights to marketers about retargeting.
American Heart Association: Multicultural Populations and the Sponsorship & Event Marketing Industry
Gerald Johnson, chief marketing and diversity officer, American Heart Association, and ANA Sponsorship & Event Marketing Committee Co-Chair, discussed how shifting demographics will impact the sponsorship and event marketing industry and shared examples of how the American Heart Association is adapting their efforts to better meet the needs of the country’s growing diversity.
L’Oreal: The Truth About Beauty
Erica Bowen, vice president, marketing, L’Oreal, Laura Simpson, senior vice president, global director, McCann Truth Central, and Patricia Shibata, vice president, multicultural, McCann New York, shared insights from McCann’s recent global study “The Truth About Beauty,” as well as discussed what really matters to beauty consumers today and tomorrow — with emphasis on the Hispanic, African American and Asian segments.
Debate: Cross-Cultural vs. Multicultural Marketing
Gilbert Davila, chair of the ANA Multicultural Marketing & Diversity Committee, led a discussion with Jeffrey Bowman, cross-cultural practice lead, OgilvyCULTURE, and Fay Ferguson, co-CEO, Burrell Communications Group, on the value of cross-cultural marketing compared with traditional multicultural marketing.
Go Here Now
Discover seven hot spots to meet moms, who represent a $2.4 trillion market in the United States. These locations include social networks, mobile devices, and direct sales parties.
Winning Over Mom
Connecting to core values can mean big business. Find out how BabyCenter, Whirlpool, Procter & Gamble, and other brands are engaging with moms.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
