Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.
This ANA Insight Brief features findings from The Shullman Luxury and Affluence Monthly Pulse survey. The results provide marketers with insights into affluent consumers’ perceptions of their personal financial situations, media and purchasing habits, and their outlook of the U.S. economy in 2013.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
Rudy Rodriguez, senior director, multicultural at MillerCoors, defined and discussed the total market approach to marketing.
eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities
This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
This infographic from Chango details seven types of effective retargeting for both off-site and on-site events.
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
In this white paper Chango provides key insights and best practices to retailers on retargeting.
This article from eSSENTIAL Accessibility examines the untapped opportunities available to companies in the global disability market.
This article from eSSENTIAL Accessibility discusses return on disability (RoD) ratings and opportunities for businesses to view disability as a profit driver.
In this white paper Chango provides key insights to marketers about retargeting.
American Heart Association: Multicultural Populations and the Sponsorship & Event Marketing Industry
Gerald Johnson, chief marketing and diversity officer, American Heart Association, and ANA Sponsorship & Event Marketing Committee Co-Chair, discussed how shifting demographics will impact the sponsorship and event marketing industry and shared examples of how the American Heart Association is adapting their efforts to better meet the needs of the country’s growing diversity.
Erica Bowen, vice president, marketing, L’Oreal, Laura Simpson, senior vice president, global director, McCann Truth Central, and Patricia Shibata, vice president, multicultural, McCann New York, shared insights from McCann’s recent global study “The Truth About Beauty,” as well as discussed what really matters to beauty consumers today and tomorrow — with emphasis on the Hispanic, African American and Asian segments.