Target Marketing
A Few Insights into Consumer Targets
Data from the GfK MRI Survey of the American Consumer provides insights on several target groups. These include Apple fans, political news junkies, young urban dads, and professional women.
Investing in Brand Targets
Learn about how the Martin Agency used consumer research in two client case studies. These case studies combine demographic research with media schedule evaluation.
Consumer Segmentations: Simmons Auto-Motives
This study from Experian Simmons places U.S. adults into one of five mutually exclusive consumer segments based on their attitudes towards automobiles and driving.
Farmers Insurance: Brand Building and Emotional Connections
Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.
Farmers Insurance: Brand Building and Emotional Connections
Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.
Farmers Insurance: Brand Building and Emotional Connections
Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
Marketing to the New Majority: Strategies for a Diverse World
David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.
Consumer-Centric Cross-Media Content Planning
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Advertising by Mindset: Optimizing Ad Receptivity Based on Activity
Marketers will gain insight into the relationship between mindset and ad receptivity in this recent Yahoo! study.
Using Syndicated Research to Define, Reach, and Persuade Target Markets
Industry experts from Ipsos Mendelsohn, a market research firm, discuss how marketers can successfully use syndicated research to reach their target markets in this ANA Insight Brief. A case study featuring an appliance manufacturer is also shared.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola's efforts to connect with all consumers via multicultural marketing.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
The Evolution of Music Retail
Alicia Gomez, director, premium sales and new media, Universal Music Enterprises, provided an overview of the current state of music retail marketing in this presentation.
Marketing Accountability Starts with Media Buying
Manish Bhatt, vice president, MetLife, Jeff Milgroom, general manager, Nielsen, and Scott Simony, account executive, Google, discussed how direct marketing principles can be applied to TV advertising.
Content Drives Advertising ROI
Pat Gentile, general manager, Procter & Gamble productions, The Procter & Gamble Company and co-chair, Alliance for Family Entertainment, discussed how marketers can gain greater advertising ROI and significantly increase the impact of their advertising by maximizing the value of appropriate content.
