TV & Video
First << 78910111213 >> Last (14)
CMO Roundtable
In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.
Research Report: Leveraging Television for Growth Survey Results
This Research Report includes findings from a survey conducted by the ANA. The objective of the survey was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used branded direct response TV to improve ROI and increase brand awareness.
Vistaprint Case Study: Branded Direct Response TV
Bridget O'Brien, VP, communications, content & creative, Vistaprint, discussed how Vistaprint has used brand response direct TV to improve ROI and increase brand awareness.
Beyond Reach: Redefining Online Advertising Waste and Revealing its Value
Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.
The Next Great Ad Medium?
Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.
Roadmap for Set-Top Box Data
This white paper from the Coalition for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.
DuPont Creates Deeper Connections Through Integrated Campaigns
Otto Bell, creative director, OgilvyEntertainment, and Erich Parker, global director, strategic corporate communications, DuPont, discussed DuPont's new global brand campaign.
Warner Bros.: Putting the Message on All Screens
Jill Allemand, vice president, integrated marketing, Warner Bros. Worldwide Television Marketing, shared three examples of successful product integrations facilitated by Warner Bros. with TV shows on FOX, CBS, and the CW.
Winning Combinations
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
An Appetite for Interactivity
Find out what marketers should know about TV viewers’ propensity to interact. With the right basic framework, brands can transform a traditional 30-second encounter into a dialogue, dynamically tracking their targets’ preferences to make each dollar more valuable than the last.
Data-Driven Design
Actionable insights are powering the effectiveness of TV advertising. A data-driven methodology helps brands successfully engage target consumers, substantially enhancing the power of their overall marketing strategies.
Still the King
New media platforms may grab all the attention, but television reigns supreme as a powerful advertising medium. While total TV ad spending this year is expected to rise only 2.5 percent, even that hike will result in an outlay of $60.5 billion--considerably more than on any other media format.
What You Should Know About iTV
These statistics show the growing importance of iTV.
Gen Xers Rule Traditional and Online Media
According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
Media and Procurement
Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.
SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry"
Michael McGee, Vice President, Portfolio Management, Mars Chocolate North America, and Kristen Flanik, Managing Director, BBDO NY, presented an Effie-Award winning SNICKERS case study which highlighted their inspiring Super Bowl campaign launch.
SNICKERS Effie-Award Winning Case Study: “You’re Not You When You’re Hungry"
Michael McGee, Vice President, Portfolio Management, Mars Chocolate North America, and Kristen Flanik, Managing Director, BBDO NY, presented an Effie-Award winning SNICKERS case study which highlighted their inspiring Super Bowl campaign launch.
