TV & Video
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
How to Make the TV Remote Control Work for Your Brand
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
BrightLine Advanced TV Audience Behavior Report: Teen & Tween Branded Entertainment
This report from BrightLine discusses how marketers can more effectively reach teen and tween audiences via interactive TV.
The Nielsen Company: Cross Platform Report Q1 2011
The Cross Platform Report for Quarter 1, 2011, from The Nielsen Company, provides an in-depth look at today’s video consumer.
Traditional Media: Dollars and Attention Shift to Digital
eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
A Behind the Scenes Look at the 2011/12 Upfront
Benjamin Swinburne, managing director, Morgan Stanley, provided an analysis of the 2011/12 upfronts.
BrightLine Consumer POV: Hispanics
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.
One on One with…Randall Rothenberg
The IAB’s president and CEO addresses the sensitive issue of online behavioral advertising and other timely topics including digital advertising measurement, mobile marketing, and the efficacy of television advertising.
TurboTax: A Multi-Screen Brand Integration Journey
Gary Kleinman, consumer group, brand strategy and advertising leader, Intuit, Inc., discussed TurboTax's three year, multi-screen partnership with NBC.
GfK MRI Survey Results
See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization’s multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
From the Top: Far from Dead
Television has risen from the ashes to become a hot advertising medium once again. Bob Liodice, president and CEO of the ANA, discussed interactive television, which has the potential to create an entirely new caliber of television advertising.
Interview with Susan Whiting, Vice Chair and Chief Diversity Officer, Nielsen
Nielsen’s vice chair addresses pressing questions from ANA TV & Video Committee members. Topics include rating systems, cross-media/multiplatform research analysis, and econometric tools.
Industry Update: Local Data Stream Initiative
Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.
Industry Update: Local Data Stream Initiative
Kathy Crawford, MediaLink LLC, and Pat McDonough, senior vice president, planning policy & analysis, Nielsen Media Research, Inc., provided an industry update for the local data stream initiative.
OraBrush: Using Promoted Videos to Raise Brand Awareness
After several unsuccessful TV commercials, OraBrush opted to utilize YouTube Promoted Videos to raise brand awareness, drive site traffic, and create impressions.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
