TV & Video
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Eastman Kodak Company: New Film, More Choices
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
10 Issues in 50 Minutes: 2011 TV & Everything Video Forum
Industry experts from Advertising Age, NBC Universal, State Farm Insurance Company, Horizon Media, Turner Broadcasting System, and MediaVest USA debated a number of issues pertaining to TV and video today at the 2011 ANA TV& Everything Video Forum.
BBDO: Creativity in Video Media
David Lubars, chairman and chief creative officer, BBDO North America, discussed the role of creative teams in the current golden age of TV.
BBDO: Creativity in Video Media
David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.
Best Buy: 10 Tips for Super Bowl Survival
Barry Judge, executive vice president, chief marketing officer, Best Buy Co., Inc., discussed Best Buy's first ever Super Bowl commercial featuring celebrities Justin Bieber and Ozzy Osbourne, his 10 tips for Super Bowl Survival, and their new Buy Back Program.
Best Buy: 10 Tips for Super Bowl Survival
Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.
Bob Liodice: The TV & Everything Video Revolution
Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.
Conference Keynote: Al Gore
Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.
ESPN 1-on-1 with David Stern, NBA Commissioner
David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
ANA Member Q&A with the European Group of TV Advertising
Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures’ Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Dove Hair Care: Gaming Case Study
Barret Roberts, lead communications manager at Unilever, and Bill Rouse, vice president at GSN, discussed Unilever's use of gaming to connect with its female target and build awareness, affinity, and purchase intent for its Dove line of hair care products.
Winning Strategies with Online Video for B-to-B Marketers
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Brightcove)
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
