TV & Video
Winning Strategies with Online Video for B-to-B Marketers
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Brightcove)
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Sun Microsystems)
Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
The Birth of the One Second Ad: A Miller High Life Case Study
Joseph Abegg, brand manager, Miller High Life, MillerCoors LLC, and Brad Feinberg, Media Manager, Miller High Life, MillerCoors LLC, discussed the successful strategy behind Miller High Life's one second Super Bowl ad in 2009.
Utilizing Online Media to Drive Sales: A Dodge Ram Case Study
Steve Larson, account executive at Yahoo!, reviewed a case study showcasing how Chrysler, its agencies, and Yahoo! worked together to drive awareness of the new Dodge Ram truck.
Commercial Advertising Loudness Mitigation Act
Jim Starzynski, principal engineer and audio architect at NBC Universal, discussed an industry-wide effort to gain acceptance of a comprehensive plan created to mitigate the problem of commercial loudness.
Family Focused
The Alliance for Family Entertainment (AFE) provides marketers with even more programming choices. A 2009 AFE study finds that placing an ad in the right program can increase advertising effectiveness by 30 percent.
Case Study: Delivery and Verification of Online Video Advertisements
Anthony Rushton, director, Telemetry, discussed how the benefits of adopting independent delivery and verification of online video advertising campaigns helped Reckitt Benckiser to become the largest online video advertiser in the world.
Dreamworks Animation: Creativity and Innovation in the Entertainment Industry
Anne Globe, head of worldwide marketing and consumer products, Dreamworks SKG, discussed Dreamworks' reinvention of the movie going experience thanks to three successful 3-D films.
Marketing Accountability Starts with Media Buying
Manish Bhatt, vice president, MetLife, Jeff Milgroom, general manager, Nielsen, and Scott Simony, account executive, Google, discussed how direct marketing principles can be applied to TV advertising.
Navigating the New Normal: How Kraft Is Evolving Messaging Distribution in Today's Video Marketplace
Mark Stewart, vice president, global media services at Kraft, discussed how the brand is using aggregated narrow-casting as a bridge between broadcasting and addressable media.
The Future of Television and Video Advertising
David Cooperstein, vice president, research director at Forrester Research, discussed the results of an ANA/Forrester survey on marketers' attitudes towards television and video advertising.
The Path to Brand-Specific Commercial Ratings
Bob Liodice, ANA CEO and president, and Terrie Brennan, Nielsen's senior vice president, new business development, addressed a test related to brand-specific commercial ratings and opportunities in this area for the industry.
Content Drives Advertising ROI
Pat Gentile, general manager, Procter & Gamble productions, The Procter & Gamble Company and co-chair, Alliance for Family Entertainment, discussed how marketers can gain greater advertising ROI and significantly increase the impact of their advertising by maximizing the value of appropriate content.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
NBC Universal: Driving ROI through Customer Purchase Behavior Insights
Dr. Janet Gallent, vice president, consumer insights and innovation research, NBC Universal, Inc., shared insights from NBC Universal's recent consumer segmentation survey.
Cisco's Fully Integrated Journey
Carlos Dominguez, Senior Vice President, Cisco Systems, Inc., and Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems, Inc., discussed Cisco's use of new video technologies.
PepsiCo's Approach to Television in Today's New Media Landscape
Seth Kaufman, director, media strategy, PepsiCo North America Beverages, shared a case study of the Pepsi Refresh Project at the ANA's 2010 TV & Everything Video Forum.
The Path to Brand-Specific Commercial Ratings
After concluding the first two phases of their In-Home Commercial Ratings Test, the ANA's Television Advertising Committee and The Nielsen Company are working on a potential path for providing individual commercial ratings (also referred to as brand-specific commercial ratings).
Research Report: How Marketers View TV and Video Advertising
Is television really dead? Not according to the findings in a joint survey from the ANA and Forrester. Television budgets, like all media, may have taken a beating in this recession but there are still many opportunities in television and video advertising.
