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CTV Ad Innovation Will Need to Overcome Cultural Roadblocks
Industry Insights April 18, 2024CTV represents the convergence of programmatic and linear TV professionals. To drive adoption, the industry will need to navigate those cultural differences. Here are some of the cultural roadblocks to CTV innovation.
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This Snack Brand Orchestrated a "Breaking Bad" Reunion
REGGIE Awards April 17, 2024Teaming up with iconic <em>Breaking Bad</em> characters on the biggest stage, the Super Bowl, snack brand PopCorners undertook a campaign that demonstrated how iconic characters and an established visual style can be applied innovatively to a completely new context to propel brand equity.
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Flag Football Hits Super Bowl Prime Time
REGGIE Awards April 17, 2024The NFL's "Run With It" campaign introduced flag football to the Super Bowl stage, spotlighting women's pivotal role in the sport's growth and challenging stereotypes.
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Why the Devil Is in the (Data) Details for CTV Performance
Industry Insights April 1, 2024Brands are turning to streaming and other advanced TV formats en masse, looking to reach consumers who may or may not be accessible via cable with TV creative and the engagement that it brings. This comes with the added promise of the dynamic targeting capabilities marketers have come to expect from digital advertising.
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The Ultimate Multi-Platform Digital Marketing Checklist
Knowledge Partners March 23, 2024From Connected TV (CTV) to YouTube, the fact that marketers have countless ways to engage with consumers is both a blessing and a curse. The challenge lies in crafting tailored content for each platform and delivering it effectively to the right audience, at the right time.
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The Fundamentals of Attention
Partner Content March 21, 2024In a treacherous advertising climate, sustained success does not come from a stroke of luck or a viral blip for brands — it takes a meticulous blend of strategy and insight to bypass consumers' attention firewall.
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Five Unstoppable Trends That Will Transform TV Advertising by 2030
Partner Content March 19, 2024How AI, the deprecation of cookies, and three other emerging trends will shape the course of marketing over the next five years.
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How Pharma Brands Can Augment Linear TV Advertising to Drive Growth
Knowledge Partners March 19, 2024Live TV and sports platform Fubo shared how pharma advertisers can add cable streaming services to their campaign mix to drive awareness and engagement.
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The Best Way to Fight CTV Fraud: Ditch View Through Measurement
Industry Insights March 6, 2024Fraud has long plagued the digital advertising landscape, siphoning off vast sums of money. As we delve deeper into the realm of connected tv (CTV), we see that it's not impervious to the cunning tactics of fraudsters. With advertisers increasingly gravitating towards streaming platforms, opportunistic fraudsters have followed.
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Why John Wanamaker is Still Right About What’s Wrong with Marketing, and How Authenticated Addressable TV Advertising is Finally the Answer
Knowledge Partners March 6, 2024Comcast Advertising shares why it believes authenticated addressable TV advertising may finally answer the age-old question: What part of my marketing spend is actually working?
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Why CTV Will Be the Influential Ad Channel to Watch in the 2024 U.S. Elections
Industry Insights March 1, 2024The 2024 U.S. election cycle will look unlike any that have come before it, right down to the ways in which political advertisers will reach and influence voters. While past election seasons have been defined by new and deeper investments in mobile and social channels, 2024 is poised to be the year connected TV (CTV) reshapes the political landscape, particularly among regional advertisers.
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How Brands Can Capture Attention in 2024
Partner Content February 29, 2024While using data to optimize ad buys for linear and digital TV grows increasingly important for marketers in 2024, so does crafting a message that wins audience attention.
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David Spencer of General Motors Discusses the Metaverse
Industry Insights February 20, 2024Ahead of next month's ANA Media Conference, Association of National Advertisers Group Executive Vice President Bill Duggan spoke with one of the event's speakers, General Motors Manager, Emerging Media & Partnerships David Spencer. The following Q&A covers the burgeoning CTV marketplace, the troublesome MFA supply chain, and why GM is keen on the emergence of the metaverse.
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YouTube and Meta Don’t Care About Your Brand’s Safety
Industry Insights February 12, 2024The philosophy behind the default ad campaign settings of platforms like Meta, YouTube, and TikTok is simple: “More is better.” The more impressions and clicks a campaign get, the greater the brand awareness achieved. But as reports have recently revealed, this practice may be doing more harm than good when it comes to brand safety.
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The Super Bowl Moment Is Here to Stay
Knowledge Partners February 12, 2024Joe Baratelli of RPA underscores the Super Bowl's unmatched advertising impact, stressing the need for clear objectives, culturally resonant creativity, and a robust multi-channel approach for a successful and memorable campaign.
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How to Win the Super Bowl – Every Day
Industry Insights February 7, 2024As the biggest, most expensive audience left in advertising, the Super Bowl gives brands both a showcase and a classroom. As a showcase, 115 million live viewers can catapult or curtail a brand. The opportunity is magnified by the fact that you’re playing against average competition. System1 tested all 308 ads from the past four Super Bowls with more than 46,000 American consumers and found overall Big Game ads performed like average ads. As a classroom, the elements that get the best response in the $7 million+ spotlight can be used to create more effective ads throughout the year.
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Linear TV Drops Below 50 Percent of TV Usage
Money Slides February 6, 2024Roku visualizes data from Nielsen demonstrating how linear TV is ceding an ever greater share of TV usage to streaming.
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Content Is the Key to Mastering CTV Advertising Strategies
Industry Insights February 1, 2024To increase the effectiveness of your CTV advertising campaigns, you need to make discerning content choices, establish robust partnerships with the right content owners and platforms, and choose the best inventory to place your ads. But this probably sounds easier said than done.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Event Recaps January 30, 2024In this session, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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Now Trending in TV Streaming: Advertisers Cut the Cord
Conference Session Videos January 30, 2024In this video, presenters from Roku and MAGNA shared five bold predictions that will help guide brands from the age of traditional linear TV into the future of video advertising.
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