TV & Video
Canoe Ventures—Redefining Television
Mark Mitchell with Canoe Ventures gave an update his company's progress on collecting data on television advertising and its vision for the future.
The Changing Face of European Television
Frances Dovey, Interactive & Emerging Media Manager, Cadbury, and Robert Dreblow, Marketing Communications Director, World Federation of Advertisers, discussed the rise of VOD and interactive TV in the UK. The discussion featured a case study by Cadbury and the results of a WFA survey on non-traditional TV activities.
Final Say: Customers to Community
In this article Anne Lewnes,SVP, Corporate Marketing, Adobe Systems Incorporated talks about the different ways Adobe has engaged their customers.
Member Case Study: Sears & Google TV Ads
Perianne Grignon, VP, Media Services, at Sears, shared the results of Sears' recent test with Google TV's ad auctioning system.
Google TV, Radio, & Print Ads
Mike Steib, Director of Google TV — Google Inc. explores ways media has effected how marketers create and use audio, print and TV ads.
Television Creative Benchmarking Using Actual Second-by-Second Viewing Data
Speakers from Media IQ shared the metrics for three types of campaigns: product versus lifestyle messaging, new campaign versus previous campaign, and multiple executions with a campaign.
HD — What's Really Behind the Curtain?
Neil Nguyen, EVP, Sales and Operations, DG FastChannel, and Nate Frink, VP, Operations, West, DG FastChannel, discussed the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.
Best Practices: Compete for Consumer Attention
With DVR use on the rise and competition for consumer attention at a fever pitch, marketing expert Peter Koeppel, president of Dallas-based Koeppel Direct, offers tips to advertisers hoping to connect with consumers
Meet the Demands of On-Demanders
This article explores the impact of video-on-demand and DVRs on advertising and how to use these technologies as marketing tools.
Attracting Attention
This article provides expert insights on how to lessen risk in luring b-to-b customers with video-on demand.
Changing Channels
This article explores strategy creation and execution for the mobile video market.
Back to the Future
This article discusses the comeback of long-form branded entertainment.
Resuscitating the 30-Second Spot
In this article, Joseph Jaffe calls for breathing new life into television advertising.
How To Tell If Your Advertising Is Working
The author poses five questions to help determine if your advertising is working and makes a case for television advertising.
The Upfront - Behind
The author argues that the business model for upfront television negotiations needs to change.
Television Advertising
Members of the ANA Television Advertising Committee share their perspectives on programming content, children's advertising, Tivo, media buying, branded entertainment, and network integration fees.
ANA Technology Roundtable
A technology roundtable moderated by Omar Wasow of Blackplanet.com.
Inside Information: TV Upfront: Heading for Change?
Results from ANA's recent Upfront survey.
