TV & Video

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nuvoTV: The Bilingual, Bicultural Latino

Craig Geller, SVP of ad sales, nuvoTV, highlighted key research supporting the need to engage the bicultural Latino as a unique and growing demographic.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

PowerPresentation: Leveraging Television for Growth Survey Results

This collection of data charts represent findings from the ANA's “Leveraging Television for Growth” survey. The survey objective was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future

American Licorice: Facebook Advertising Case Study

Michael Kelly, consumer communications manager, American Licorice, and Madalyn Friedman, marketing insights manager, American Licorice, presented a case study on their recent Facebook advertising campaign.

CMO Roundtable

A panel of chief marketing officers from leading global companies discussed the state of television advertising today, inclusive of the key threats and opportunities in leveraging television for growth.

CMO Roundtable

In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.

Research Report: Leveraging Television for Growth Survey Results

This Research Report includes findings from a survey conducted by the ANA. The objective of the survey was to get a top line view of television advertising, identify key threats and where opportunities for growth exist in the future.

Beyond Reach: Redefining Online Advertising Waste and Revealing its Value

Charles Buchwalter, SVP, Nielsen Online, and Jon Gibbs, SVP, Nielsen Analytics and Insight, were joined by Jeffrey Holecko, media manager, Kimberly-Clark, to discuss the keys to defining a successful online ad campaign.

The Next Great Ad Medium?

Online video advertising is hitting its stride — and savvy companies are reaping the rewards. Here’s how to make the most of this emerging medium.

Roadmap for Set-Top Box Data

This white paper from the Coalition for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.

DuPont Creates Deeper Connections Through Integrated Campaigns

Otto Bell, creative director, OgilvyEntertainment, and Erich Parker, global director, strategic corporate communications, DuPont, discussed DuPont's new global brand campaign.

Warner Bros.: Putting the Message on All Screens

Jill Allemand, vice president, integrated marketing, Warner Bros. Worldwide Television Marketing, shared three examples of successful product integrations facilitated by Warner Bros. with TV shows on FOX, CBS, and the CW.

Winning Combinations

This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.

Data-Driven Design

Actionable insights are powering the effectiveness of TV advertising. A data-driven methodology helps brands successfully engage target consumers, substantially enhancing the power of their overall marketing strategies.

Still the King

New media platforms may grab all the attention, but television reigns supreme as a powerful advertising medium. While total TV ad spending this year is expected to rise only 2.5 percent, even that hike will result in an outlay of $60.5 billion--considerably more than on any other media format.

Gen Xers Rule Traditional and Online Media

According to this eMarketer report, members of Generation X are spending large amounts of time online, watching TV, and watching online video.

Media and Procurement

Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.

Media and Procurement

Bryan Rees, assistant director, SMGX, discussed the language of media and how national television is purchased and evaluated.

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