TV & Video
Corning Case Study: A Day Made of Glass
Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Incorporated, and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.
BrightLine Advanced TV Audience Behavior Report: Device Convergence in the Living Room
In this report BrightLine examines the proliferation of new devices in the home and how the TV viewing experience has evolved as a result.
TVB: Network TV Scatter vs. Spot TV Cost Comparison
Research from the TVB (Television Bureau of Advertising) provides analysis of SQAD national and local market cost estimate data.
BrightLine Advanced TV Audience Behavior Report: Recipe Content on TV
This report from BrightLine examines the opportunity to reach consumers through recipe content on TV.
Advertising Strategy: Looking Better, At Least for Now
This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.
Game Changer
Local advertising on a national level is making a difference for big brands. It's predicted to pass the $100 billion mark in 2013, up from $91 billion in 2011.
Local Matters
The best way to win an audience is to communicate at the local level. There is a level of trust for the local broadcast stations that can’t be replicated nationally.
Mass Medium Unmatched
As TV continues to change and grow, the interactivity is becoming increasingly more important. It's time to reinvent the television station as the entry point for local media consumers.
The New TV Station: Today’s Local Media Content Provider
As viewers “opt in” to a broadcaster’s local media community, marketers can tap in to a number of advertising opportunities to reach active, engaged, and opinionated consumers.
TVB: Media Comparisons 2012: Persons
The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.
BrightLine: How Marketers Define Success in iTV
In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Connecting with Consumers in the Home, Food, and Travel Categories
Representatives from Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Single-Source, Three-Screen Measurement Pilot
The Coalition for Innovative Media Measurement (CIMM) and Arbitron partnered on a pilot program in late 2011 to determine the feasibility of building a single-source, three-screen (TV, PC, and mobile) measurement panel.
How Multi-Screen Consumers are Changing Media Dynamics
This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.
Media: Providing Unlimited Options for Marketers
This ANA Insight Brief provides an overview of the current media landscape and takes a deeper dive into the print, video, and music industries. Case studies from ANA members MillerCoors, Vistaprint, and American Licorice explore how individual companies are redefining media in the digital age.
Connecting with Consumers in the Home, Food, and Travel Categories
Karen Grinthal, Greg Regis, and Jon Steinlauf of Scripps Networks Interactive presented research and insights around consumers in the three major categories of home, food, and travel.
Making Some Noise
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
Yahoo!: Connected TV: Dawn of a New Era
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
TVB: Spot TV’s CPM Advantage over Scatter Premiums
In this piece the TVB (Television Bureau of Advertising) examines Spot TV as a competitive alternative to the Scatter marketplace.
