TV & Video
BrightLine Advanced TV Audience Behavior Report: Young Adult Males
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
TVB: The Impact of Political Advertising on TV Inventory in Election Years
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
National CineMedia: 3D Advertising
Cliff Marks, president, sales and marketing, National CineMedia, and Ken Venturi, chief creative officer, EVP, National CineMedia, shared insights about producing 3D advertising from both a creative and production standpoint.
Case Study: Janssen Pharmaceuticals and Online Video
Kevin Nalty, marketing director, Janssen Pharmaceuticals, Inc. (a Johnson & Johnson Company), career marketer, YouTube creator, consultant, and author (Beyond Viral), shared a case study from Janssen Pharmaceuticals.
How to Build Brands on YouTube
Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.
How to Build Brands on YouTube
Dick Soule, head, global sales, YouTube, discussed how brands are using video and social media to engage with their target audiences on YouTube, Google’s video sharing site. Latest developments, including expansion of its programming lineup, were also discussed.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
BrightLine Advanced TV Behavior Report: Baby Boomers
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
Old Navy & Shazam
Michele Shuh, director, media, Old Navy Marketing, Old Navy, discussed the unique and successful Old Navy Records campaign which the brand launched in partnership with Shazam in 2011.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Brand Implications in the Era of Social TV
Rick Mandler, vice president, digital, ABC, and Mike Proulx, senior vice president, director of digital strategy, Hill Holiday, discussed the changing television landscape and illustrated how brands are navigating the corresponding emerging advertising opportunities.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
How to Build Brands on YouTube
Brian Cusack, activation director, Global Video Solutions, Google, and Joanne Yun, video advertising solutions, Google, discussed how to create an online video action plan to establish an engaging brand presence, amplify the brand’s message to the right audience, and measure results.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
