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  • Out with Ratios, in with Smarter Budget Decisions

    Webinar Rewinds   February 8, 2024  

    Relying on ratios around so-called working versus non-working spend remains popular among marketers. In the webinar, Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.

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  • Ad Agency Agreement Template

    Tools   January 1, 2024  

    A template for documenting the terms and conditions of your agreement with an ad agency.

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  • Agency Alignment Strategy Workbook

    Tools   January 1, 2024  

    Use our Agency Alignment Strategy Workbook to create a 'scorecard' that concisely outlines your marketing strategy in terms of objectives, programs, metrics, and timeframes.

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  • Agency Compensation Audit Template

    Tools   January 1, 2024  

    Use the Agency Compensation Audit Template to help guide your organization's review of the compensation model and approach used with an agency partner.

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  • Agency Compensation Evaluation Checklist

    Tools   January 1, 2024  

    Use the Agency Compensation Evaluation Tool to understand which agency compensation model is the strategically best approach for your organization's needs.

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  • Agency Compensation Model Framework

    Tools   January 1, 2024  

    Review the Agency Compensation Model Framework to evaluate the different options available when it comes to compensating an agency partner.

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  • Agency Compensation Negotiation Checklist

    Tools   January 1, 2024  

    Leverage the Agency Compensation Negotiation Checklist to help your team while negotiating the compensation agreement with an agency partner.

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  • Agency Costs: New Developments & Trends

    Industry Insights   December 1, 2023  

    Agency operating expenses, which are the combination of direct labor and overhead costs can vary dramatically from one organization and one market to the next. While there is no standard for overhead rates, which are often expressed as a multiple of direct labor costs, advertisers and agencies largely agree on the components of each of these categories. Direct labor consists of payroll and related payroll expense. Overhead covers indirect labor, space and facilities, some categories of corporate expense and professional fees.

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  • How Extended Payment Terms May Affect Agency Relations

    B2C   November 24, 2023  

    Saying that they face a seemingly endless threat of a recession along with financial pressures from upper management, client-side marketers continue to ask for extended payment terms, putting the squeeze on creative services firms. But agencies are pushing back, as the 4A's insist on in a recent report that agencies only accept 30-day payment terms.

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  • Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy and Develop Allocations

    Knowledge Partners   November 8, 2023  

    Relying on ratios around so-called working versus non-working spend remains popular among marketers. Yet many industry experts consider the concept problematic and the terms hopelessly outmoded. This POV by Bruno Gralpois of Agency Mania Solutions explains just why there is no real benchmark for these ratios and offers alternative approaches to making better budget decisions.

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  • Agency Compensation Methods & Models

    ASK Answers   October 18, 2023  

    What are some considerations for choosing an agency compensation model?

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  • The People-First Advertising Lessons of the Hollywood Strikes

    Industry Insights   September 22, 2023  

    The full impact of the ongoing Hollywood writers’ and actors' strikes has yet to be felt within the TV programming ecosystem, but the continued lull in production of new long-form content is going to have reverberating effects on the media landscape as we head into 2024. Advertisers need to recognize and react to the real-world implications when it comes to TV inventory.

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  • Key Insights from The Cost of the Pitch — ANA Study

    Webinar Rewinds   August 30, 2023  

    In this webinar, learn about key insights from the ANA/4A’s report — The Cost of the Pitch — which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process.

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  • Evaluations' Role in Agency Compensation

    Money Slides   July 5, 2023  

    Decideware shares the results of a survey of 33 agencies and 49 clients that shed light on how agency evaluations influence compensation, with a breakdown by agency type (full service, media, digital, creative, and production).

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  • An Industry Perspective on Performance Evaluations, KPIs, and Compensation

    Event Recaps   June 27, 2023  

    In 2022, Decideware and the World Federation of Advertisers (WFA) conducted a research study exploring industry perceptions on performance evaluations, KPIs, and compensation. It finds that neither agencies nor clients are fully satisfied with current KPIs to measure agency performance and relationship health.

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  • The Future of Procurement and AI

    Conference Highlights   May 2, 2023  

    Marketers and agencies should strive for compensation models that drive the best talent and outcomes.

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  • HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership

    Conference Highlights   May 2, 2023  

    At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.

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  • Verizon’s Agency Compensation Approach

    Event Recaps   May 1, 2023  

    During a session at the ANA’s 2023 Advertising Financial Management Conference, Verizon laid out its approach to agency compensation.

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  • Verizon’s Agency Compensation Approach

    Conference Highlights   May 1, 2023  

    In determining agency compensation, marketers should start with a talent model.

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  • AgencyAgile: Scoping Challenges in Client/Agency Relationships

    Event Recaps   March 21, 2023  

    AgencyAgile CEO Jack Skeels and senior consultant Maya Krauss offered best practices for agencies and clients entering their next scoping conversations to ensure that the work is delivered on time and on budget.

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