Agency Compensation
PowerPresentation: 2013 Trends in Agency Compensation Survey, 16th Edition
This collection of data charts represents findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objective of this survey was to gain critical insights into agency compensation trends and practices and to be a resource for marketers as to the most current compensation trend information.
What's New in Agency Compensation
The results of ANA's 16th Trends in Agency Compensation survey are revealed.
Key Findings Report: 2013 Recession Survey, 7th Edition
This Key Findings Report includes results from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Research Report: 2013 Recession Survey, 7th Edition
This Research Report includes findings from the 2013 Recession Survey, 7th Edition. The objective of this survey was to understand how the current economic atmosphere is affecting client-side marketers.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Case Study: Microsoft’s Digital Efficiency Program
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
Overhead Rates: What Clients Need to Know
Bob Cauley and Tim Bajraktari, partners and co-founders of Beekman and Associates, discussed a recent presentation from WPP on overhead rates.
Overhead Rates: What Clients Need to Know
Bob Cauley and Tim Bajraktari, partners and co-founders of Beekman and Associates, discussed a recent presentation from WPP on overhead rates.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
Best Practices for Acquiring and Managing Agency Partners in the Digital Space
Kerry Kielb, senior consultant at The Bedford Group, Jon Cook, CEO of VML, and Rob Crigler, vice president, digital marketing at Rooms to Go, shared best practices for navigating the highly complex and fragmented digital agency industry.
PowerPresentation: 2013 Recession Survey, 7th Edition
This collection of data charts represents findings from the 2013 Recession Survey, 7th Edition. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
Vendor or Partner
It takes more than a great campaign to foster a true client-agency partnership. Three leading marketers shared their definitions of a true agency partner and explained how to optimize an agency relationship.
Research Report: 2012 ANA Q4 Member Benchmarking Survey
This report is based on questions posed by ANA members. Topics covered in this survey include: digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
The Walt Disney Company: Strategically Partnering with Your Agencies to Create Efficiencies
Kristin Cobuzzi, sourcing specialist at The Walt Disney Company, shared Disney’s process for working strategically to manage multiple agency partners for improved business and marketing functions.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
PowerPresentation: 2012 ANA Q4 Member Benchmarking Survey
This collection of data charts represents findings from the 2012 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include Digital marketing (digital decoupling), marketing organization (integrated marketing), agency compensation, and marketing financial management and procurement.
GLUE2020: Busting the Myth of Media Rebates
Morten Pedersen, chairman, GLUE2020, offered industry advice to marketers on media rebates and incentives as they are becoming an increasingly hot topic in the U.S.
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
