Agency Compensation
Advertising Agency Compensation Models
Advertisers are increasingly demanding standards to prove their return on investment with advertising agencies. This session outlines new approaches in agency contracts, including innovative compensation models.
Retainer Agreements
ANA members share their insights on the benefits and drawbacks of agency retainer agreements.
ANA Insights: The Agency Review
This white paper explains everything you need to know about conducting an Agency Review.
Internal Computerized Cost Approval and Tracking / Compensation for Outside Advertising Production Consultants
ANA members share their insights on (1) internal computerized cost approval and tracking for television, radio, and print and (2) the use of compensation for outside advertising production consultants.
Return on Involvement: New Type of Agency Compensation
This presentation explores the emerging trend of using incentives and involvement as a basis for agency compensation.
Value Based Agency Compensation
This presentation explores how to determine a fair price to agencies for the value received by clients.
Agency Compensation - Incentive Compensation
Jones Lundin Beals CEO Dave Beals provides insights on the benefits and disadvantages of incentive compensation, performance criteria/metrics, and its impact on an agency's performance in this snapshot.
Internet Agency Compensation: A More Detailed View
2005 Internet Advertising Agency Compensation Survey
A review of the top level findings from second of the ANA's Trends in Agency Compensation Series.
ANA FAQ's: What are the Most Pressing Issues on Marketers' Minds? - June 2005
The author looks at two of the ANA MRC's most frequently asked questions on the agency audit and multicultural marketing strategies.
Linking Marketing Assets to Financial Metrics: Brands and Customers
These materials explore how to development a metrics value chain. Examples are provided on how marketing assets (brands, customers) relate to financial value.
Preview of Recent AICP Member Survey Results: Agency Payment Practices
This presentation reviews the findings of the 2003 and 2004 AICP member surveys. Matt Miller shares how their members responded to questions relating to Agency Payment Practices.
2005 Internet Advertising Agency Compensation Survey:Top Level Findings
A review of the top level findings from second of the ANA's Trends in Agency Compensation Series.
Agency Charge-Backs for Legal Costs
This checklist reviews the considerations you can use to evaluate the legal fees passed on to you by your advertising agency.
Below-the-Line Agency Compensation
Draft demonstrates the benefits of integrating the components of marketing services and building stronger client/agency relationships through imaginative compensation/relationship management techniques.
Negotiating Agency-Client Agreements
This white paper details the components of the agency-client relationship and their impact on agency liability and relationship profitability.
Transitioning Creative Assignments Between Agencies I
This checklist highlights precautions a marketer should consider in the event an incumbent agency is being terminated.
Improving Agency Scope of Work, Planning and Resourcing
This presentation explores ways to resolve complex Scope of Work and agency resourcing problems.
Evaluating Agency Performance
These guidelines provide real-world advice on the entirety of the agency evaluation process.
Inside Information: Trends in Agency Compensation
This article briefly reviews the findings of the 13th edition of the ANA's triennial Agency Compensation Survey.
Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines
This document provides information on the origin of key metrics, a roadmap for evaluating the quality of procedures applied by media companies and/or ad serving organizations, and other definitions of Internet measurement metrics.
