Agency Compensation
Insights from Advertisers Who Have Embraced Audits
Jim Garrity, president, Media Audit Council, shared results from a recent Media Audit Council survey and engaged in a discussion moderated by the ANA with Sebastien Slek, procurement group executive director, marketing and indirect, Warner Brothers, and Jaclyn Watling, strategic sourcing senior analyst, Gap Inc., about successfully conducting media audits.
Media Rebate Conundrum
Incentive activity is happening in the U.S. Are you aware? Only two percent of respondents to an ANA survey felt that agencies that took rebate/incentive dollars could be “objective with their media allocation recommendations."
Time to Change the Game: Perspectives on Agency Relationship Management Challenges
Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.
Time to Change the Game: Perspectives on Agency Relationship Management Challenges
Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Wall Street's View of Madison Avenue: What's Ahead in 2013
Michael Nathanson, managing director — Equity Research, Americas, Nomura Securities International, Inc., discussed strengths, challenges, and strategies for growth for some of the leading publicly traded holding companies.
Global Marketing: Navigating Uncertain Waters
Adapting to a globalized world is one of today’s most daunting marketing challenges. This ANA Insight Brief discusses global agency compensation, international perspectives on wealth, and how to drive efficiencies in the global marketing supply chain. Case studies from Aon, Coca-Cola, and Visa demonstrate how the world’s largest companies are aligning themselves for global success.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
The Marriage of Scopes of Work and Agency Compensation
Michael Farmer, chairman, Farmer & Company, LLC, Jane Bittner, global marketing services procurement, Merck & Co., Inc., and Eliana Goncalves, global marketing services procurement, Merck & Co., Inc., discussed how a scope of work (SOW) can effectively be the integral part of the client/agency relationship and the basis of how agencies are compensated.
Wall Street’s Perspective on the State of the Media Industry
Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.
Wall Street’s Perspective on the State of the Media Industry
Brian Wieser, senior analyst, Pivotal Research, shared his perspective on the state of the media industry. Topics discussed include budgets, ecommerce, Facebook, TV advertising, online video, geo-location, and media rebates/incentives.
Assessing the Price/Value of Your Agency Relationships
Bob Cauley, partner and co-founder, Beekman Associates, and Tim Bajraktari, partner and co-founder, Beekman Associates, discussed how marketers can bring more transparency to their agency relationships via benchmarking.
Assessing the Price/Value of Your Agency Relationships
Bob Cauley, partner and co-founder, Beekman Associates, and Tim Bajraktari, partner and co-founder, Beekman Associates, discussed how marketers can bring more transparency to their agency relationships via benchmarking.
Sign of the Times
ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.
Agency Compensation: What's New and What's Next?
This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.
PR Agencies: 2012 Billing Rates and Utilization Report
This report from StevensGouldPincus outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
PR Agencies: 2012 Industry Best Practices Benchmarking Report
StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
