Agency Compensation
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Merck’s New Approach to Agency Compensation
Eliana Goncalves, global marketing procurement, Merck, discussed how Merck used an external tool to change its agency compensation methodology.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Research Report: Q1 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
PowerPresentation: Q1 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2012 Q1 Member Benchmarking survey. Topics covered in this survey include agency relations, production management, agency compensation, shopper marketing, and marketing organization.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Global Perspective on Managing Marketing Services
Alan Rutherford, founding partner, Axiology, discussed the challenges and opportunities of managing marketing services on a global basis.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Incentive Compensation
Sopan Shah of Nestlé USA and Jim Zambito of Johnson & Johnson Global Marketing Group led a discussion to gain perspective from conference attendees on what’s working and what could work even better with incentive compensation.
Key Findings: 2012 Global Agency Compensation Survey
This Key Findings Report includes topline findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
PowerPresentation: 2012 Global Agency Compensation Survey
This collection of data charts represent findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Research Report: 2012 Global Agency Compensation Survey
This Research Report includes findings from the 2012 Global Agency Compensation Survey, the first ever conducted by the ANA. This survey was created to better understand how global agency compensation is structured and managed, identify key practices and methods employed, and compare how performance-based compensation is structured globally versus nationally.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
