Agency Compensation
10 Agency Relationship Issues
Rob Davis, executive vice president, managing director, Starcom USA, and Jack Rooney, president, Ogilvy & Mather Chicago, debated hot agency relationship issues including performance based compensation, what makes a good client, and agency evaluation best practices.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
Agency Pay for Performance: Where Do We Go From Here?
Dave Beals, president and chief executive officer, R3:JLB, discussed the latest trends and developments in agency pay for performance methods and the implications for marketers and their agency relationships.
Managing Marketing Service Agreements and Relationships in the Digital World
Candice Kersh, partner, Frankfurt Kurnit Klein & Selz PC, and Anna-Lisa Corrales, general counsel and secretary, Jaguar Land Rover North America, LLC, discussed the need for agency agreements to evolve in the digital era.
Managing Marketing Service Agreements and Relationships in the Digital World
Candice Kersh, partner, Frankfurt Kurnit Klein & Selz PC, and Anna-Lisa Corrales, general counsel and secretary, Jaguar Land Rover North America, LLC, discussed the need for agency agreements to evolve in the digital era.
Learnings from the 4A’s Conference Relevant to Marketers
Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.
Three Minute Drill: Industry Lawyer Panel Discussion
This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.
Three Minute Drill: Industry Lawyer Panel Discussion
This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.
Industry Compensation Takes a Step Backwards in 2012
This 16th annual report from IEG takes a look at salary rates among sponsorship professionals in 2011.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
PowerPresentation: Q3 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q3 Member Benchmarking survey. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Research Report: Q3 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.
Public Relations: An Underused Channel
Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Agency Compensation: Vendor vs. Partner
Steve Blamer, managing partner, Blamer Partnership, explains value-based agency compensation and provides 11 simple steps that any size company can use to implement this model.
Panel of Digital Agency Experts
Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.
Agency Perspective Panel
A panel of agency executives provided their perspectives on client-side marketing procurement.
Sourcing PR
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Scope of the Work: The Right Team on the Right Business
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
