Agency Compensation
Scope of the Work: The Right Team on the Right Business
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
Public Relations Firms Roundtable
Members of the Council of Public Relations Firms discussed issues related to PR agency compensation models, PR agency overhead, evaluating PR firms, social media, and how procurement and PR firms can better work together.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Trends In Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Scope of Work
Mike Farmer, chairman and founder, Farmer & Company, discussed misalignments in scope of work practices and how a successful, well-structured SOW can help clients and agencies to determine the appropriate agency resources and fees.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today’s Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results
This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.
What Was the Agency Thinking? Value vs. Cost
Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.
What Was the Agency Thinking? Value vs. Cost
Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.
10 Things Agencies Want Clients to Change
Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.
10 Things Agencies Want Clients to Change
Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.
A Push for Cost Control and Accountability
A new ANA survey reveals a significant level of digital agency fee renegotiation. Learn about approaches marketers can take to more productively and efficiently obtain digital marketing services.
Beyond Cost and Rates
Decideware's practical guide presents three elements to consider when determining the value of an agency relationship.
Trends in Digital Agency Compensation
A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.
Key Findings Report: Trends in Digital Agency Compensation, 4th Edition
The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.
The Principles of Fair Agency Compensation
Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.
