Agency Compensation
The State of Media Audits & the Launch of the Media Audit Council
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
Scope of Work: The Devil is in the Details
This compilation of resources on scope of work includes best practices, ANA member case studies, and information on managing agency relationships.
Intel Value Based Compensation
Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.
Intel Value Based Compensation
Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.
Compensation Guidelines for Today's Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
Compensation Guidelines for Today's Agency World
Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.
CMO/Agency CEO Roundtable
A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.
Key Findings Report: Trends in Agency Compensation, 15th Edition
This Key Findings Report provides highlights of the ANA's triennial Trends in Agency Compensation Survey, which is the industry's preeminent and comprehensive look at methods of compensation, the use of performance incentives, and the management of agency compensation.
Goldman Sachs: How Shifts in Business Strategy Can Impact SOW Development
Melissa Sassi, vice president, corporate services and real estate at Goldman Sachs & Co., discussed the shift from multiple non-strategic relationships and fragmented brand images to large retainer-based relationships with one holding company to multiple holding companies and boutique agency relationships based on project-by-project work.
Amex: Maximizing the Agency/Client Partnership
Eve Reiter, VP, global agency relations, American Express, discussed the keys to a successful client/agency partnership.
Amex: Maximizing the Client/Agency Partnership in 2010
Eve Reiter, vice president, marketing & advertising category management and agency relations at American Express talks about how advertisers and agencies are working to strengthen their partnerships.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Panel Discussion: 10 Agency/Client Issues in Fifty Minutes
Representations from the agency world and the client side spoke about the top issues affecting agency/client relations today.
Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
The Latest in Agency Compensation
Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.
The Latest in Agency Compensation
Dave Beals, CEO, Jones Lundin Beals, Rich DelCore, finance director, global marketing at Procter & Gamble, Jim Zambito, executive director, agency relations and finance controller at Johnson & Johnson, and Tom Finneran, executive vice president, agency management services at 4As discussed the results of the ANA's 15th Trends in Agency Compensation survey.
The Latest In Agency Compensation
Get the latest in agency compensation from this webinar video as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
