Agency Compensation

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Compensation Guidelines for Today’s Agency World

Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.

Compensation Guidelines for Today’s Agency World

Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.

Research Report: Trends in Digital Agency Compensation, 4th Edition Survey Results

This research report is based on survey findings used to establish benchmarks regarding marketers' agency engagement and compensation best practices in the burgeoning area of digital marketing. The 2011 survey results suggest that digital agency compensation methods are more similar to traditional agency methods than they are different.

What Was the Agency Thinking? Value vs. Cost

Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.

What Was the Agency Thinking? Value vs. Cost

Vince Chimienti, director of procurement and negotiation services, The Glassbox, and Dorothy Young, CEO, The Glassbox, discussed how marketers can focus more on the value of an agency's work, as opposed to just the cost of that work.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

10 Things Agencies Want Clients to Change

Five agency executives each contributed two ideas on things they would like clients to change. They offered constructive suggestions on everything from agency compensation to digital marketing.

A Push for Cost Control and Accountability

A new ANA survey reveals a significant level of digital agency fee renegotiation. Learn about approaches marketers can take to more productively and efficiently obtain digital marketing services.

Beyond Cost and Rates

Decideware's practical guide presents three elements to consider when determining the value of an agency relationship.

Trends in Digital Agency Compensation

A panel of industry experts discussed findings of the ANA’s latest survey on Trends in Digital Agency Compensation, which covered compensation structures, metrics, and the digital landscape.

Key Findings Report: Trends in Digital Agency Compensation, 4th Edition

The ANA has surveyed members for the fourth time on their practices in compensation of digital marketing agencies. The survey explores the number of digital agencies used, reasons for changing compensation agreements, and how fees are established for those using fee-based compensation.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

The Principles of Fair Agency Compensation

Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.

The State of Media Audits & the Launch of the Media Audit Council

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

Scope of Work: The Devil is in the Details

This compilation of resources on scope of work includes best practices, ANA member case studies, and information on managing agency relationships.

Intel Value Based Compensation

Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.

Intel Value Based Compensation

Kate Short, sales and marketing strategic sourcing, media, Intel, shared the company's progress in the development and deployment of a new value based agency compensation model.

Compensation Guidelines for Today's Agency World

Dave Beals, CEO, R3: JLB, and author of the ANA's recently published Agency Compensation: An ANA Guidebook, discussed guidelines and best practices for establishing an effective agency compensation plan.

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