Agency Compensation
The Latest In Agency Compensation
Get the latest in agency compensation from this webinar presentation as presented by Dave Beals, President & CEO - Jones Lundin Beals, Inc.
Toward Embracing Value-Based Compensation
Dr. Hari Mahadevan, managing partner and vertical leader at Rosetta, and Jack Smith, CMO at Medco, discussed impediments to value-based compensation and presented case studies of successful client/agency partnerships.
How Long Is a Piece of String? The Challenges and Best Practices in Agency Cost and Time Benchmarking
David Beals, president and chief executive officer of Jones Lundin Beals, Inc., discussed what can and can't be effectively benchmarked and reviewed best practices for benchmarking that are relevant and actionable for client/agency relationships.
Agency Keynote: The Paradoxes of Agency Remuneration
Jean-Marie Dru, worldwide chairman of TBWA, discussed his call to action for clients and agencies to work together to address agency compensation in a calm and objective manner.
Procuring the Best Agreement
A panel of industry experts discussed several issues regarding procurement including the debate over ownership of creative, auditing, worldwide indemnity, and termination.
Challenging Agencies to Reduce Expenses
ANA members discussed specific areas where agencies are being challenged to reduce internal expenses and/or identify cost reductions.
Maximizing the Value of Your Agency Audits
Bob Siegal, director, management advisory services at Prager and Fenton, shared tips on how the most effective agency audits focus on marketing risk management and include a hard look at practices and processes at both client and agencies.
Procurement and Marketing Agency Relationships: The Compensation Environment
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Procurement and Marketing Agency Relationships/The Compensation Environment
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Understanding and Managing Agency Economics
Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar presentation.
Understanding and Managing Agency Economics
Joanne Davis, President, Joanne Davis Consulting, helps you understand the differences between agency P&Ls and marketer P&Ls, learn what motivates agencies, learn the pros and cons of difference agency compensation models, and discover some tips for more effective agency compensation in this webinar video.
Research Report: Digital Marketing Agency Compensation Trends
This study underscores the phenomenal growth in digital marketing spending that has escalated over the last half of this decade as well as the growing role this discipline is playing in marketers' overall marketing strategies for their brands.
Digital Agency Scope of Work (SOW) Development-The Key to Success
Jennifer Marchant, senior director, marketing at Post Foods LLC, and Kathleen Gareiss and Robert Schwartz at Ogilvy & Mather Worldwide, discussed what a digital scope of work should include and the best ways to negotiate one.
Research Report: Top Benchmarks for Marketers
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.
Pay for Performance
With Coca-Cola and Procter & Gamble leading the way, find out how the marketing community is beginning to embrace value-based compensation for agencies.
Understanding the Economics of Digital Compared to Traditional Marketing Services
As budgets are increasingly reallocated from traditional to digital media, many ANA members have expressed concern about the higher rates they pay for digital agency compensation. Industry experts discussed highlights from "Understanding the Economics of Digital Compared to Traditional Advertising and Media Services," a publication recently released from the 4A's.
Understanding the Economics of Digital Compared to Traditional Marketing Services
Digital agency compensation is generally two times higher than traditional agency compensation. The 4A's recently released the publication Understanding the Economics of Digital Compared to Traditional Advertising and Media Services to address this issue. Highlights from the publication were discussed by Mike Cordova, senior vice president, CFO, McCann Worldgroup, Asheta Shah, director, business management, McCann Worldgroup, and David Smith, CEO, Mediasmith, in this meeting.
Understanding the Economics of Digital Compared to Traditional Marketing Services
Digital agency compensation is generally two times higher than traditional agency compensation. The 4A's recently released the publication Understanding the Economics of Digital Compared to Traditional Advertising and Media Services to address this issue. Highlights from the publication were discussed by Mike Cordova, senior vice president, CFO, McCann Worldgroup, Asheta Shah, director, business management, McCann Worldgroup, and David Smith, CEO, Mediasmith, in this meeting.
Trends in Digital Agency Compensation
Industry experts discussed a number of issues surrounding trends in digital agency compensation including agency engagement and the changing digital landscape.
Keys to Developing Agency Scopes of Work That Drive a Strategic Partnership
Eric Jillard, department manager of digital marketing at Mercedes-Benz, and Andy Dutter, vice president of business development for Razorfish, shared their thoughts on best practices for driving efficiency in both the agency selection process and in the contractual/scope of work phase of client-agency engagement.
