Agency Compensation
Agency Compensation: Fresh Ideas and New Approaches
In this presentation, Johnson discusses value-based compensation and Anomaly's implementation of this philosophy. Anomaly is a two-year old agency.
How to Approach a Value-Based Agency Compensation Agreement
In this presentation, Tim Williams of Ignition looks at the benefits of a value-based compensation system. He also provides methods and models that can help make the transition to this system, as well as provides example of how others are making the transition.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
These materials provide a hands-on guide for evaluating and managing the ideal advertiser-agency relationship based on findings from an exclusive ANA study.
The Cost of Doing Business
These materials provide a guide to understanding direct labor, overhead, and components of cost-plus and labor-based agreements.
Advertising Agency Compliance and Procedural Audits
This guideline provides the steps and answers the questions associated with agency audits.
Managing For Profit: New Agency Business Models for Win/Win Relationships
This presentation explores a U.K. study which defines business success as profitable ideas (for the client) that make a profit (for the agency).
Advertising, New and Improved
This article explores the idea of structuring client/agency relationships as an equal partnership to maximize results.
Agency Compensation: An ANA Guidebook, 3rd edition
In the third edition of industry expert Dave Beals’ guidebook on agency compensation, he tackles some of the biggest issues on marketers’ minds today, including value-based, digital, and global agency compensation.
Trends in Agency Compensation, 15th edition
The 15th edition of the ANA's Trends in Agency Compensation survey offers marketers insights, which cannot be found anywhere else, into agency compensation trends, including information on methods of compensation, the use of performance incentives, and the management of agency compensation.
Guidelines for Advertiser/Agency Contracts
An indisputable contract is the foundation for building stronger advertiser/agency relationships. This guide concisely outlines the key aspects of a strong contract.
