Agency Relations
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Frito-Lay: The Resurgence of an Icon
Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
10 Things I Hate About You
At the 2011 ANA Advertising Financial Management Conference, marketers, agencies, and procurement professionals were asked to share what they like least about working together.
Embracing Cost Controls and Thriving
Jeff Gabel, chief creative officer and managing partner, Partners + Napier, discussed Kodak's Supplier Quality Process certification program and his agency's participation in it.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
1-on-1 with John Wren
In this candid, one-on-one conversation, John Wren, president and CEO, Omnicom, and Bob Liodice, president and CEO, ANA, discussed topics including the future of the agency holding company, the impact of digital marketing, new methods of agency compensation, and more.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
Building an Agency Performance Management Program
Industry experts from Decideware shared best practices (such as utilizing 360° evaluations, incentive compensation, and relationship scorecards) for building an agency performance management program in this ANA Insight Brief.
Deciding When to Conduct an Agency Search
Written by Brian Goodall of R3:JLB, this ANA Insight Brief looks at the steps marketers need to take before entering into an agency search. The first of three Insight Briefs on the search process, Goodall explores the risks and benefits of beginning the hunt for a new agency in this Insight Brief.
Reach a Wider Audience
These five best practices for digital media use in public relations help brands extend their reach and manage their reputations. It's more important than ever for marketers to master the digital space in a world where Twitter, email, and Facebook are key communication platforms.
The State of Media Audits & the Launch of the Media Audit Council
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation
Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.
