Agency Relations
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Honda: Taking Charge of Your Agency Partnership
Steve Center, vice president, marketing operations, American Honda Motor Co., Inc., discussed his organization’s 36-year relationship with their agency, RPA, and what makes it work.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing at Kimberly-Clark Corporation talks about Kimblerly-Clark's approach to strengthening the client/agency relationship.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing, Kimberly-Clark Corporation, discussed Kimberly-Clark’s move to an agency/client relationship that focuses on margin expansion, not margin contraction.
Panel Discussion: 10 Agency/Client Issues in Fifty Minutes
Representations from the agency world and the client side spoke about the top issues affecting agency/client relations today.
Success through Symbiosis
Rob Davis, Starcom USA EVP and managing director, discussed an evolution toward new symbiotic relationships that are mutually beneficial for marketers, their agencies, and the media and content partners they both engage.
Success through Symbiosis
Rob Davis, Starcom USA EVP and managing director, discussed an evolution toward new symbiotic relationships that are mutually beneficial for marketers, their agencies, and the media and content partners they both engage.
Marketing Audit 2.0 — The Integrated, Collaborative Marketing Audit
ANA member, Bob Siegal, Director, Management Advisory Services, Prager and Fenton LLP, shares a new approach to agency auditing that encourages increased collaboration and integration in this ANA Insight Brief. Case studies featuring a national retailer and a videogame publisher are also shared.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
EA Case Study
Shawn Conly, VP, advertising and media, shared EA’s new agency model, which employs multiple agencies and has a focus on communications planning.
Redefining the Agency Model
Catherine Bension, CEO of SelectResources International, shared perspective on how many marketers are now rethinking their agency models as they embrace a more holistic view of marketing communications, putting digital at the core.
Redefining the Agency Model
Catherine Bension, CEO of SelectResources International, shared perspective on how many marketers are now rethinking their agency models as they embrace a more holistic view of marketing communications, putting digital at the core.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
Ten Things We Learned While Changing Our Agency Model
When Vanguard decided to evaluate a shift in its agency model, it learned a number of things along the way, according to Wayne Park, principal, institutional participant services.
The Evolution of the Agency-Marketing-Procurement-Finance Relationship
The relationships between agency, marketing, and procurement/finance have significantly evolved over the last five years. Mary Ann Brennan, director, global procurement at Mattel, and Emily Vandemeer, SVP and CFO at Y&R California, discussed how the agency and client procurement teams must work together to engage and create an understanding and sense of ownership with marketing.
The Evolution of the Agency-Marketing-Procurement-Finance Relationship
The relationships between agency, marketing, and procurement/finance have significantly evolved over the last five years. Mary Ann Brennan, director, global procurement at Mattel, and Emily Vandemeer, SVP and CFO at Y&R California, discussed how the agency and client procurement teams must work together to engage and create an understanding and sense of ownership with marketing.
Turn Agency Evaluation Into Agency Performance Management
Watch Eli Lilly's Amy Beard and Decideware's Richard Benyon discuss the Eli Lilly Agency Evaluation program and how it has moved to a true annual performance management process.
Agency Relationships Management: ANA Review
In this ANA member case study, Amy Beard, marketing and sales procurement consultant, Eli Lilly, and Richard Benyon, CEO, Decideware, presented a model for a comprehensive, structured agency evaluation program developed using ANA best practice concepts.
One Step at a Time
Brands can align marketing, agencies, and procurement through better scope of work management. Learn about the building blocks that appear in many leading scope of work programs.
