Agency Relations

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Improve Your Scope of Work Program

Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.

Improve Your Scope of Work Program

Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.

Improve Your Scope of Work Program

Diane Gibbons, director, Agency Management Global Procurement and Operations, Pfizer, Inc., and Richard Benyon, CEO, Decideware, discussed Pfizer’s best-in-class scope of work program and offered best practices in this area.

Learnings from the 4A’s Conference Relevant to Marketers

Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.

WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process

WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.

WellPoint: Applying Principles of Social Media to Agency Selection and Enhancing the Marketing/Procurement Process

WellPoint successfully broke down the barrier between procurement and marketing in the company’s search for its first social media agency of record.

Eight Trends Shaping the Creative Team of the Future

This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.

Choosing the Right Partner

Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.

Choosing the Right Partner

Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.

Choosing the Right Partner

Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.

Walmart: Every Cart Tells a Story Across Multiple Channels

Greg Warren, vice president, creative marketing, Walmart, and Sydney Norton, senior vice president, group managing director, The Martin Agency, shared the behind-the-scenes story of how the world's largest retailer catapulted the cart from the store aisles to the center of Walmart's marketing campaign.

PowerPresentation: Q4 Member Benchmarking Survey Results

This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.

Prudential: Integrating Your In-House and Outside Agency

Ann Billock, co-founder and managing partner, Ark Advisors, LLC; Alison Lazarro, VP, head of Client Services, Prudential Advertising; and Colin McConnell, VP head of Marketing and Global Marketing Communications, Prudential Advertising, described how Prudential's internal agency partnered with Droga5 to reinvigorate the brand.

Research Report: Q4 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.

Wall Street’s View of Madison Avenue: What’s Ahead in 2012

Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.

Wall Street’s View of Madison Avenue: What’s Ahead in 2012

Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.

Avidan Strategies: Client/Agency Relationships Survey

Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.

Avidan Strategies: Client/Agency Relationships Survey

Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.

Integrated Marketing — Barriers and Opportunities

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.

Integrated Marketing — Barriers and Opportunities

Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.

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