Agency Relations
Wal-Mart's Approach to Multicultural Marketing
This presentation reveals how Wal-Mart has integrated multicultural marketing into its general practices.
Multicultural Creative Agencies
ANA members provide recommendations for East coast creative agencies which specialize in multicultural marketing.
Best Practices for Evaluating Agency Performance
This panel discussion reviews why agency performance evaluations should be a required component of any client/agency partnership. Panelists discuss the most effective types of evaluations that are both constructive and proactive for both the client and agency.
Adaptation Networks
Text Appeal CEO Elliot Polak shares the benefits of working with an adaptation network and how adaptation networks and traditional agencies best work together to carry out a seamless international campaign.
Agency Network Models
ANA members share their insights about the parent holding company model and how to decide to move from one agency model to another.
Global Agency Organization and Management
In this presentation, Peter Stringham discusses HSBC's decision to award all their advertising business to WPP, the benefits so far in working within one parent/holding company, and whether the "harmony under one roof" promise has lived up to expectations.
What Agency Model is Best for Your Global Brand?
In this presentation, Richard Roth shares the scope of current agency as well as best practices on how to align your national and global agency rosters for maximum productivity and ROI.
ANA FAQ's: What are the Most Pressing Issues on Marketers' Minds? - June 2005
The author looks at two of the ANA MRC's most frequently asked questions on the agency audit and multicultural marketing strategies.
The New Breed of Agency Holding Company
In this presenation, Miles Nadal spoke to a new agency holding model where boutique agencies are complemented by interactive, design and branded entertainment firms.
The Link Between Advertising Awards and Effective Creative
This presentation reviews ABM, a new computerized system that uses advertising awards to rate the creative output of agencies.
Essential Facts for Multicultural Marketing Professionals
In this presentation, Russel Wohlwerth reviews both the positive and negative developments surrounding multicultural agencies as well as facts every marketer should be aware of before contemplating an agency search.
Inside Information: ANA Agency Holding Company Survey
This article provides the topline results from a 2004 ANA survey on agency consolidation.
Agency Holding Companies
ANA members share their consolidation experiences with either one or a limited number of agency parent/holding companies.
Agency Holding Company Survey
Fielded in January 2005 to four ANA committees, this benchmark targeted at agency holding companies presents insight to questions around the topic of company consolidation with either one or a limited number of agency parent/holding companies.
Alive and Weaving
The author discusses the nuances of marketing to Hispanics who occupy worlds both inside and outside the mainstream.
How an Agency Evaluates a Client
This article details the twenty key qualities agencies look for when evaluating potential clients.
Advertising Agency Solicitation
A detail look at ANA member Amgen's experiences in advertising agency solicitation, including a review the recommended steps to the solicitation process, why early involvement matters, and expected timelines.
Evaluating Agency Performance
This presentation reviews the unique qualities of the client-agency relationship, including agency evaluation tools.
Evaluating Agency Performance: An Agency's Perspective
This presentation reviews the unique qualities of the client-agency relationship, including agency evaluation tools.
Transitioning Creative Assignments Between Agencies I
This checklist highlights precautions a marketer should consider in the event an incumbent agency is being terminated.
