Agency Relations

First  << 14151617181920 >>  Last (24)

Research Report: Q3 Member Benchmarking Survey Results

This report is based on questions posed by ANA members. Topics covered in this survey include agency compensation, agency relations, media (TV) and social media.

Public Relations: An Underused Channel

Featuring examples from ANA member companies, Kodak and Adobe, this Insight Brief looks at how marketers can use public relations (PR) to optimize their marketing plans. Global and national data on the compensation of PR agencies and PR sourcing are also shared.

Guidelines for Agency Search

Bill Duggan, group EVP, ANA, and Leo Tighe, group marketing manager, central marketing, Intuit, discussed the “ANA/4A’s Guidelines for Agency Search” white paper and offered their own insights on agency search best practices.

Guidelines for Agency Search

Bill Duggan, group EVP, ANA, and Leo Tighe, group marketing manager, central marketing, Intuit, discussed the “ANA/4A’s Guidelines for Agency Search” white paper and offered their own insights on agency search best practices.

Panel of Digital Agency Experts

Bill Duggan, group executive vice president, ANA, moderated a discussion of digital agency experts that included Keith Johnston, head of digital, Butler, Shine, Stern & Partners; Adam Kleinberg, chief executive officer, Traction; and Jason Tarantino, group planning director, San Francisco, R/GA.

Agency Trading Desks

Find out what agency trading desks are, what they do, potential benefits, questions to ask, and more.

An ANA Board Discussion on Marketing Today

Bob Liodice, president and chief executive officer, ANA, facilitated a conversation between Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions Inc., Gary Elliott, vice president, corporate marketing, Hewlett-Packard Company, and Tom Haas, chief marketing officer, Siemens Corporation, about the challenges facing CMOs today.

An ANA Board Discussion on Marketing Today

The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.

Yahoo! & Westin: Custom Content Solutions

Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.

Yahoo! & Westin: Custom Content Solutions

Lauren Weinberg, vice president of strategic insights and research, Yahoo!, and Andrew Snyder, executive director of content solutions sales, Yahoo!, discussed how Yahoo! partners with agencies and other external partners on research projects.

Agency Evaluation Process at Nestlé

Agency performance evaluations are a critical tool to help both marketers and agencies assess their relationships, identify potential problems, and improve performance. Carleen Ramirez, corporate communications at Nestlé USA and Sopan Shah, group procurement manager at Nestlé USA shared best practices and insights on their company’s agency evaluation process.

BP: Managing a Global Agency Relationship

Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.

BP: Managing a Global Agency Relationship

Mark Hudson, global advertising procurement manager, BP; Kathy Leech, global director, brand communications, BP; Jessica Davidson, senior partner, managing director, Ogilvy & Mather; Charlie Kingston, finance director, Ogilvy & Mather, discussed the programs and initiatives they have developed to improve relationships between marketing procurement and agency account management and finance.

Johnson & Johnson: Trickle Down Procurement

Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.

Johnson & Johnson: Trickle Down Procurement

Payton Rodgers, category lead, agencies and media, medical device and diagnostic sector, Johnson & Johnson, and Eric Samuelson, VP, strategic sourcing and supplier development, Jack Morton Worldwide, discussed how marketing procurement worked to create an environment of “trickle down procurement” which greatly increased production quality while also organically reducing costs.

Managing Your Agencies

Clients and agencies need to get to know each other in order to produce the best possible work, according to this article from Warc.

Creating the Agency Brief

The four C’s marketers need to remember when writing an agency brief are concise, clarity, consistency, and creativity.

ANA/4A’s Guidelines for Agency Search

These guidelines—developed and endorsed by the ANA and the 4A’s—outline steps that can help marketers and agencies go through an effective search and selection process that can help both parties create a better working relationship.

And Now a Word from the Agencies (4A’s Perspective)

Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.

And Now a Word from the Agencies (4A’s Perspective)

Mat Mildenhall, global leader, P&G, BBDO & Proximity, Tisha Kirkpatrick, P&G leader for Integer, and Michael O’Brien, EVP, Ketchum, discussed how to build better agency relationships and how to get the most from your agency partnerships.

First  << 14151617181920 >>  Last (24)

Quick MKC Search

Begin your keyword search to find the information you need.

Search the MKC:   

Advanced Search

Have a Marketing Question?

Our researchers can help