Agency Relations

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The State of Media Audits & the Launch of the Media Audit Council

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Davis Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

The State of Media Audits & the Launch of the Media Audit Council—Garrity Presentation

Joanne Davis, President, Joanne Davis Consulting, and Jim Garrity, President, The Media Audit Council, discussed the different types of audits, tools available to aid in conducting effective audits, and media audit best practices.

Agency Transition in a Time of Transition

Chris Bacon, executive director, global director of advertising and sponsorships, Morgan Stanley, discussed her organization's search for a new agency during the recent recession.

How to Get the Best from Your Agency

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.

How to Get the Best from Your Agency

John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.

The Good, Better, and Best: Tactical Agency RFP Case Study

Sal Vitale, marketing, advertising and indirect services, strategic sourcing & procurement operations professional, outlined a case study in which procurement demonstrated how a well-orchestrated RFP process increased and improved alignment between procurement, marketers, and tactical agencies.

The Good, Better, and Best: Tactical Agency RFP Case Study

Sal Vitale, marketing, advertising and indirect services, strategic sourcing & procurement operations professional, outlined a case study in which procurement demonstrated how a well-orchestrated RFP process increased and improved alignment between procurement, marketers, and tactical agencies.

Agency Search Best Practices

Tom Finneran, executive vice president, agency management services, 4As, and Laurie Coots, chief marketing officer, TBWA Worldwide, shared best practices for marketers to follow during the agency search process.

Agency Search Best Practices

Tom Finneran, executive vice president, agency management services, 4As, and Laurie Coots, chief marketing officer, TBWA Worldwide, shared best practices for marketers to follow during the agency search process.

Improved Marketing ROI via Improved Agency Briefing

Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.

Improved Marketing ROI via Improved Agency Briefing

Casey Jones, co-founder, BriefLogic, discussed the need for marketers to improve their briefing processes.

Charles Schwab Creative Services Agency Model

Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.

Charles Schwab Creative Services Agency Model

Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.

Audi: The Return on Bravery

Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.

Audi: The Return on Bravery

Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.

Harnessing the Agency Madness Colgate's Way

Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.

Harnessing the Agency Madness Colgate's Way

Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.

How Higher Quality Agency Input Can Drive Higher ROI

Check out this webinar presentation to learn three principles that ANA considers a global best practice in agency input.

How Higher Quality Agency Input Can Drive Higher ROI

Watch this webinar and learn three principles that ANA considers a global best practice in agency input.

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