Agency Relations

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Public Relations Calendar 2014

A calendar to track PR activities, timing, type of communication and channel through which you should emit it.

Research Report: 2013 ANA Q3 Member Benchmarking Survey

This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

PowerPresentation: 2013 ANA Q3 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.

Agency Search: Innovative RFI/RFP Approaches

Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.

Agency Search: Innovative RFI/RFP Approaches

In this presentation, Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.

Procurement at Interpublic

Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

Procurement at Interpublic

In this presentation, Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

Forming a Confederacy Between Procurement and Key Stakeholders

Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

Forming a Confederacy Between Procurement and Key Stakeholders

In this presentation, Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

Marketing Procurement: Similar but Different?

This white paper from Decideware examines how procurement executives can help manage marketing spend.

Real-Time by Design

Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Real-Time by Design

In this presentation, Jonathan Hoffman, president of experience design at Starcom MediaVest Group, and Bohb Blair, senior vice president of experience design at Starcom MediaVest Group, shared four examples of real-time experience design.

Keep It Nimble

Experience-driven communications require new agency/client collaboration. In order to succeed in today’s multichannel world, agencies must act as the anti-corporation in the relationship.

Research Report: Payment Terms — Current Practices for Marketing Services

This report covers the findings from an ANA survey on the topic of payment terms for marketing services. The survey was initiated due to member interest resulting from reports in the press regarding changes in payment terms being implemented by a handful of companies to some suppliers.

Agency Selection Process at Moe’s Southwest Grill

Paul Macaluso, chief marketing officer at Moe’s Southwest Grill, discussed the casual restaurant franchise’s search for a media agency of record and best practices it learned along the way.

Agency Selection Process at Moe’s Southwest Grill

In this presentation, Paul Macaluso, chief marketing officer at Moe’s Southwest Grill, discussed the casual restaurant franchise’s search for a media agency of record and best practices it learned along the way.

American Express Discussed Strategically Managing the Marketing Roster

Eve Reiter, vice president of marketing category management and agency relations at American Express, discussed balancing considerations required to optimize integration and output within an organization as well as with agencies.

Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration

Jim Nail, principal analyst at Forrester, discussed agency coordination as it relates to leveraging specialized talent, client-led artistic vision, and the improvisational model.

Conduct, Direct, and Harmonize…Synchronizing the Cacophony of Multiagency Collaboration

In this presentation, Jim Nail, principal analyst at Forrester, discussed agency coordination as it relates to leveraging specialized talent, client-led artistic vision, and the improvisational model.

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