Agency Relations
Agency Compensation: What's New and What's Next?
This ANA Insight Brief discusses the latest agency compensation trends, including ANA survey research about compensation on the global level. Read about the economic state of agencies today and simple steps for implementing value-based agency compensation. A case study from Jockey International demonstrates how accountable compensation can elevate the client-agency relationship.
Media Rebates/Incentives Require Full Transparency
The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.
PR Agencies: 2012 Industry Best Practices Benchmarking Report
StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.
Creativity and Procurement: Agency Roundtable
Ric Peralta, CEO, ATTIK, and Patrick Kiss, managing director and partner at Butler, Shine, Stern & Partners, discussed how creativity and procurement can not only co-exist but can thrive together.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
Scope of Work Development
Steven Wales, director, Decideware, discussed how developing a scope of work program can allow procurement and finance to generate benchmarks, efficiencies, and hard dollar savings.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Joanne Davis Consulting: Digital & Social Agency Search Tips
Leading search consultants Joanne Davis, president at Joanne Davis Consulting; Steve Fajen, partner at Drexler/Fajen & Partners; and Dick Roth, president at Roth Associates, shared digital and social agency search tips and three effective strategies for working with agencies.
Changes in Digital/Social Media: 2009-2012
RSW/Agency Search surveyed senior-level marketers and agency principals to assess how perceptions and roles of digital agencies have changed from 2009 to 2012.
2012 In-House Creative Services Industry Report
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
What Do Marketers Need From Their Agency?
Karine Méhu, senior director, strategic marketing and digital, NBCUniversal/USA Network, Sarah Amitay, vice president, mobile marketing director, Mobext, Sireesha Baljepalli, managing partner, MEC, and Sacha Xavier, partner, media and innovation director, Neo@Ogilvy, shared their thoughts on the trends impacting mobile, mobile measurement, and agency relationships in this panel discussion.
In-House Agency Profile: Blue Shield of California
Sue de Leeuw, director, brand marketing and creative services, Blue Shield California, discussed how quality is a core focus of the in-house team, resulting in award winning creative that has impact in the marketplace.
In-House Agency Profile: Blue Shield of California
Sue de Leeuw, director, brand marketing and creative services, Blue Shield California, discussed how quality is a core focus of the in-house team, resulting in award winning creative that has impact in the marketplace.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
Inside Charles Schwab’s In-House Agency
Don McAdang, managing director, creative services, Charles Schwab, discussed how the company’s in-house agency of 100+ staff members has evolved to manage increased demand for thousands of communications jobs a year.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
State of the In-House Agency Industry: From Order Takers to Business Partners
Marta Stiglin, principal, Stiglin Consulting, and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Best Practice Approach to Account Review Briefings
Four members of the 4A’s New Business Committee, Tom Finneran, executive vice president, 4A’s, Matthew Anderson, managing director, new business, Kaplan Thaler Group, Laurie Coots, chief marketing officer, TBWA Worldwide, and Chris Shumaker, executive vice president and chief marketing officer, Publicis, discussed the recently released “Guidelines for Agency Search” white paper from the ANA and 4A’s, and shared an initial draft of a client briefing guidance tool.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
