Agency Relations

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The Rise of the In-House Agency

In this webinar video, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

The Rise of the In-House Agency

Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

The Rise of the In-House Agency

In this presenation, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.

Research Report: 2013 ANA In-House Agency Survey and Follow-Up Survey

The Rise of the In-House Agency Research Report includes findings from the 2013 In-House Agency Survey and Follow-Up Survey. The objectives of these surveys were to gain critical insights into the penetration of in-house agencies, the services that these agencies handle, the degree to which external agencies are displaces by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies.

PowerPresentation: 2013 ANA Q2 Member Benchmarking Survey

This collection of data charts represents findings from the 2013 ANA Q2 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing accountability, agency relations, research, and media (print and out of home).

Publicis and Omnicom: What Marketers Need to Know

In this webinar video, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis and Omnicom: What Marketers Need to Know

Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis and Omnicom: What Marketers Need to Know

In this presentation, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.

Publicis-Omnicom Merger Provides Much Needed Opportunity to "Step Up"

The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.

Research Report: 2013 Trends in Agency Compensation Survey, 16th Edition

This Research Report includes findings from the 2013 Trends in Agency Compensation Survey, 16th Edition. The objectives of this survey were to provide general industry background on broader agency compensation trends and practices not found in any other report, provide marketers a meaningful resource for comparing and assessing their individual compensation agreements and practices, and serve as a baseline for predicting future industry arrangements and anticipating the direction of future change.

Ad Agency Agreement Template

A template for documenting the terms and conditions of your agreement with an ad agency.

Ad Agency RFI Template

A template to quickly develop Request for Information (RFI) for Ad Agency Selection.

Agency Management Methodology

Use this step-by-step planning methodology and set of 15 premium tools and templates to develop an approach to agency selection, management and evaluation.

Agency Performance Review

Use this performance review to evaluate the efforts of the agencies you work with closely.

Agency RFP Template

You need to create a tool for selecting ad agencies regarding specific projects designed by your company.

Agency Selection Tool

You need to learn more about potential advertising agencies before interviewing them.

Consultant Evaluation Matrix

We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.

Creative Strategy Survey Tool

This detailed tool helps you communicate your project needs and strategic direction to your creative department or creative agency partner(s).

CRM Consulting Service RFP

Use this tool to help you design a Request for Proposal (RFP) for CRM Consulting Services.

CRM Vendor Evaluation Matrix

We created the CRM Vendor Evaluation Matrix to help you compare potential CRM solutions.

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